TikTok influencers can be very effective at promoting and selling products. Because of the large engaged audience on TikTok, influencers have the ability to reach a wide range of potential customers and generate interest in the product.
Influencers often have a loyal fan base that trusts and takes their recommendations seriously. When an influencer promotes a product, their followers are more likely to consider buying it based on their opinion. In addition, TikTok influencers can display and demonstrate products in engaging and creative ways that capture followers' attention and generate desire and interest in the product.
TikTok influencers are a valuable tool for businesses that want to promote and sell products because of their ability to reach a wide audience, create interest and desire, and add convenience for potential customers.
The influence of the creators
- Promote higher sales and ROI
Tiktok influencers can significantly increase sales. With more than 800 million active users worldwide, Tiktok provides a platform for businesses to reach a large audience. Influencers with hundreds of thousands or millions of followers can use their loyal fan base to promote products and services to a wider audience. When influencers recommend a product or service, their followers are more likely to believe their opinion and buy it.
Tiktok has introduced an e-commerce function on the app, allowing users to buy products without leaving the platform. Influencers can integrate these shopping links into their content, making it easier for their followers to buy.
- Get the closer connection with viewers
Compared with traditional forms of advertising, Tiktok influencers can build a closer connection with the audience. They often share their personal lives, interests, and opinions with their followers, making them more relatable and trustworthy. This allows for a deeper emotional connection between influencers and their audience.
TikTok's unique algorithm provides opportunities for content to go viral, which can increase the popularity and credibility of influencers. This can further strengthen the connection between influencers and their audiences as they become more visible and influential.
- Highlight utility of the product
When Tiktok influencers promote a product, they can show how the product is used and highlight its features and benefits. This helps improve the perceived utility of the product to potential customers.
Influencers can also share their personal experiences and opinions about the product, giving viewers a better understanding of how it can help them meet their needs or interests. These insights can help create a stronger connection between the product and the audience, as they can see how it could be useful in their own lives.
Tiktok influencers can increase brand trust and favorability by showing their support and use of the product. When influencers promote a product to their followers, they give the product an endorsement, which can increase the audience's trust in the brand.
- Develop a sense of belonging and community
TikTok influencers can create a sense of belonging and community by creating content that brings together people with common interests and encourages participation and engagement. This helps build stronger relationships between influencers and their followers, as well as between followers.
How to batch invite the creators?
There are so many different kinds of creators on TikTok. How to filter the suitable influencers to contact and invite? 4Seller is a nice try for you.
Step 1. Download the extension
If you want to use 4Seller to invite TikTok creators, you must download 4Seller's E-Commerce Assistant extension first.
You can click here to download it.
Step 2. Filter creators
Make sure that you log in to the 4Seller account first. When you click Batch message or Batch invite, you can see the invitation page of creators.
On this page, you can filter the information including creator conditions, followers of creators, and historical data of creators. You can have multiple selections with above information.
Step 3. Filter templates
The conditions you have selected can be saved as a customized template. You can filter out influencers who meet the conditions quickly.
Step 4. Batch message
You can click Create template to create a message template by adding template name, message, product and picture.
After you finish selecting the creators and creating the templates, you can send messages to the suitable influencers in batches excluding those you have recently sent messages to. You can set up the time limit.
Step 5. Batch invite
- Create invitation template
You also can create an invitation template so that you can batch invite creators effectively. You need to customize your template name, add products, set up whether to provide free samples, and create the invitation contents.
You can set up the details of products, commission rate, and free samples on this page.
You can click Batch invite on the creator's page after you save the invitation template.
Step 6. Send messages quickly
You can create a reply template when you enter the Creator messages page by clicking Template management. You can save it after entering the template name and message content.
Step 7. Add group
You can add the creators into the groups. Before that, you need to create a group by clicking Group management. Save it when you finish editing the group name.
Step 8. Add note
You can add note to the creators by clicking Add note in the text box or clicking five-star icon.
Conclusion
One-third of Tiktok users worldwide search for more information about a product or brand after watching a creator's content. Creative advertising leads to an 18% increase in referral rates.
The influence of creators extends from content consumption to active participation. Therefore, sellers need to recognize their importance and use efficient tools to enlist their help in order to increase product sales. 4Seller can help you and become your efficient assistant.
If you have any questions while using 4Seller, please feel free to click here and contact us.