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In TikTok, the blue ocean of e-commerce, the shop performance score is like your store "health index", which directly affects your traffic distribution, activity registration eligibility, and even the survival of the store! If you want to ride the wave of TikTok , this guide to store performance scores should be packed!
1. The following are some common deduction operations that sellers need to pay special attention to:
1.1 Issues related to products
Selling counterfeit or infringing goods: Selling counterfeit brand goods or infringing intellectual property rights (such as unauthorized brand goods, pirated products, etc.) will be severely punished.
Inaccurate product information: The product title, description, and pictures do not match the actual product, and there is exaggeration, false information, or misleading consumers.
Substandard product quality: The product has quality problems such as damage, defects, or functional defects, resulting in customer complaints or returns.
Prohibited or restricted sales goods: Selling goods prohibited by the platform (such as contraband, dangerous goods, etc.) or special category goods without sales permission.
1.2 Logistics-related issues
Delayed shipment: Failing to ship within the promised time or not updating the logistics information in a timely manner, resulting in a poor customer experience.So how to more efficiently fulfill the order? You may wish to try using the 4Seller automatic fulfillment order function. When you set the logistics rules in 4Seller and the store issues the order, you can automatically purchase the labels, improving your delivery efficiency.
False shipment: Marking as shipped but not actually shipping, or the logistics information not being updated for a long time.
Inaccurate logistics information: The provided logistics tracking number is invalid or untraceable, preventing customers from checking the status of their packages.
1.3 Customer service issues
Failure to respond in a timely manner: Failing to reply to customers' inquiries or after-sales issues within the stipulated time, resulting in customer dissatisfaction.
Poor service attitude: Communicating with customers in a bad-tempered manner, using inappropriate language, or failing to effectively solve customers' problems.
Failure to handle after-sales requests: Ignoring customers' requests for returns, exchanges, or refunds, or failing to handle after-sales issues within the stipulated time.
1.4 After-sales related issues
Refusal of reasonable returns/refunds: When customers make reasonable requests for returns or refunds, the seller refuses without a valid reason.
Unclear after-sales process: The return and exchange policies are not clear, or the after-sales process is complicated, resulting in a poor customer experience.
Failure to properly handle disputes: Failing to resolve disputes between customers and the store in a timely manner, leading to customer complaints to the platform.
1.5 Violation of platform rules
Manipulating sales or reviews: Manipulating store ratings or product reviews through false transactions, order padding, or inducing positive reviews.
Abusing promotional activities: Engaging in fraudulent behaviors such as false discounts or inflated prices during participation in platform promotions.
Failure to comply with platform policies: Violating other policies of TikTok US stores, such as failure to pay fees on time or failure to provide necessary qualification documents.
1.6 Other deduction behaviors
High customer complaint rate: The store has received a large number of customer complaints and has not handled or improved them in a timely manner.
High order cancellation rate: Due to reasons such as out-of-stock and price errors, a large number of orders have been cancelled, affecting the customer experience.
Low store rating: The comprehensive indicators such as product rating, logistics rating, and service rating are lower than the platform requirements.
2. How to avoid deductions in your store's score and protect your "health index"?
At present, TikTok will officially evaluate your store performance score based on the following three dimensions.
To avoid deductions from your store's score, you need to start from the origin and do the following well:
Strictly control the quality of goods: Ensure that the product descriptions are true and accurate, the pictures are clear and beautiful, and resolutely prevent false advertising and the sale of counterfeit goods.
Optimize the logistics service experience: Select reliable logistics partners, ship goods promptly and update logistics information in a timely manner to ensure that the products are delivered safely and on time to customers.
Improving customer service levels: Respond promptly to customer inquiries, patiently answer their questions, actively handle after-sales issues, and win customer praise with sincere service.
Improve the after-sales service system: establish a convenient return and exchange process, handle refund requests promptly, actively resolve customer disputes, and enhance customer satisfaction.
3. Unlucky to lose points? Don't panic! Here are some "remedies" for you to keep in mind.
Even if you are unfortunately deducted points, don't panic. Take the following measures promptly and there is still a chance to "turn the situation around".
Find out the cause immediately: Log in to the TikTok seller backend, check the specific reason for the deduction of points, and make targeted rectifications.
Positive appeal: If you believe that the deduction of points is a misjudgment, you can prepare relevant evidence materials and appeal to the platform.
Optimize operational strategies: Develop corresponding optimization plans for deduction items and strictly implement them to prevent similar issues from recurring.
Continuously improving service quality: Putting customer experience first, constantly enhancing product quality, logistics speed and customer service level, and regaining the trust of the platform and customers with high-quality services.
4. High-scoring stores can help you win more oppurtunities.
The performance score of your TikTok store is not only your "permission" for operating on the platform but also your "golden signboard" for winning the trust of customers. Only by operating with care and constantly improving service quality can you create a high-scoring store, ride the waves in the blue ocean of e-commerce on TikTok, and achieve success!
Q&A
1. Why don't I get shop performance score?
The shop performance score will only be displayed if 30 orders (not false orders) have been completed in the last 90 days, and the shop performance score will be evaluated based on the store's performance in the last 90 days.
2. What behaviors will shop performance score affect?
Accelerated Settlement: The more you order, the faster you receive payment, and the number of your orders also affects the shop performance score. The standard settlement period of the general store is eight days after the delivery of the product, if the performance score meets the requirements, the settlement period can also be shortened by 1 to 5 days.
3. What is the role of store performance score?
Get involved in TikTok : When your shop performance score is not less than 2.5 points, you can participate in TikTok's promotion activities, provide goods and freight subsidies for new and old customers in the promotion activities, so as to increase the sales volume and profit of the store.
4. What is the reward for high shop performance score?
When your shop performance score reaches 4.5 points, you can earn the star shop badge, which is a good standard for the store list and can be viewed by buyers in the product details page, content and live stream of the TikTok store. The conditions for getting a badge are as follows
4.1 Graduate from a new shop
4.2 Store score at least 4.5
4.3 Violation score less than 12 points
5. What is the impact of excessive penalty points for violations?
At present, according to the seriousness of the illegal policy, the official will decide and assign 1 to 48 violation points, when a certain point is reached, law enforcement action will be taken to restrict the seller's store operation.
12 points: The seller cannot attend a major event within 7 days, and the list of items cannot be created and updated within 7 days
24 points: The seller cannot attend a major event within 14 days, and the list of items cannot be created and updated within 14 days
36 points: The seller cannot attend a major event within 28 days, and the list of items cannot be created and updated within 28 days
48 points: The seller's account will be permanently suspended, and the decision to reactivate the account will be made at the discretion of TikTok officials.
6. Can the violation points be restored?
Violation points will be reset every 180 days.
7. What should I do if the TikTok official give me the wrong violation points?
If the official give the shop a false violation score, you can have two of these opportunities. For the first appeal within 30 days, the second appeal needs to be appealed within 15 days, and the appeal needs to provide sufficient evidence to prove the store's compliance.
Amelia - 06 Feb,2025
Are you ready to take your small or medium-sized business (SMB) to new heights in 2025? With the right marketing strategy and the ultimate tool by your side, sky's the limit! Introducing 4Seller, the game-changer that's set to revolutionize how SMBs approach marketing this year. From holiday promotions to new product launches, 4Seller equips you with the precision and power to reach your target audience like never before.
But marketing is all about timing, and while holidays and seasonal moments create great opportunities to reach your target customers, it's sometimes challenging to know which moments to plan for and how to stand out. To help you navigate your 2025 marketing plans and ensure you capture every crucial moment, we've created a comprehensive 2025 Marketing Calendar. With this calendar, your brand can discover and plan the right moments throughout the year to join the conversations on TikTok and make the most of 4Seller's capabilities. Keep reading to discover how you can harness the full potential of both and turn your marketing dreams into reality.
How to use this 2025 TikTok marketing calendar?
Prioritise. Select up to three major holidays that best align with your brand. For example, if you sell jewellery, you may want to focus on Motherʼs Day. If you run a custom stationery business, then back-to-school season would be a good fit.
If you havenʼt done so already, make sure to set up your TikTok Ads Manager account now so that you can make the most of all the biggest seasonal moments on TikTok!
Launch your campaign early. A best practice is to get the ball rolling on a major holiday initiative up to two months ahead of the actual date. This gives you plenty of time to capture usersʼ attention and build momentum before you need them to take action. Depending on the holiday/moment - consumers start browsing quite early! Wedding planning, for example, can start up to a year before.
Put our top tips into action. Under each seasonal moment, you'll find a TikTok top tip that will advise you on a best practice, advertising feature or key focus to test out coming up to that time of year.
What is the content of 2025 TikTok marketing calendar?
Q1: January, February, March
January: New Year - New start
This is the moment for health and fitness on TikTok as the beginning of the year signifies new healthy habits, with some people taking part in Veganuary for the month. The place for workouts, fitness challenges, sports and healthy eating habits. #FitTok has 4.7M publications on TikTok. Sports is democratised on the platform, with the community exchanging tips, pieces of advice and motivation. Consider joining the conversation about healthy habits.
Top tip: Start the year with a TikTok marketing plan that bears in mind what your audience is looking for, but donʼt play it too safe. Use TikTok to get creative with what you offer your audience in 2025!
February: The month of appreciation
If your brand sells a giftable product or service, you probably know that Valentine's Day, taking place on Friday February 14th, could be a good focus for you. But did you know that there's another February opportunity for brands to take hold of, if you want to make the most out of the feelings of love and appreciation in the air? Ahead of Valentine's Day, we have what has become known as Galentine's Day on Thursday February 13th. If your brand sells decorations, giftable products or generally has a female target audience, then this day of women celebrating their friendships is one to keep on your radar!
For our fashion centred brands, Thursday February 20th will see the beginning of London fashion week for Autumn/Winter collections 2025. Whilst fashion inspiration is shared and discovered by the community all year round, their interest increases from January, and remains strong at each peak of Fashion Week. So, be sure to leverage the fashion enthusiasts on TikTok at this time of year!
February 28th is a hugely important date for the 1.9 billion-strong Muslim population around the world, as it marks the beginning of Ramadan. Ramadan represents a month of fasting, prayer, reflection, and community. Focus your campaign efforts during this month on these ideals by showing support for your community and offering help over profit.
Top tip: Utilise Video Shopping Ads to push your top selling products ahead of Valentineʼs Day. You can check out our Shopping Ads Checklist here to make sure that youʼre ready to start testing shopping ads!
March: A month of celebration!
While our #booktok community will be out in full force for World Book Day on Thursday March 6th,two days later (March 8th) is International Women's Day. Women all over the world are using TikTok to grow their businesses and build community – and the impact is huge. About 85% of female users say they come across content on TikTok that they relate to.(1) Show your support for womenʼs initiatives and causes, and showcase your products and services that are tailored to women on Friday March 8th.
Parts of the globe will be going green for St.Patrick's Day on Monday March 17th! Whether your business has an Irish connection or not, everybody can be Irish on St Patrick's Day. Join in on the fun occasion. It's a great opportunity for businesses across hospitality, music, clothing and accessories – as well as tourism – to name just a few.
Getting back to the topic of celebrating powerful women, Mother's Day will be celebrated on Sunday March 30th this year. While this holiday celebrates mums, you may want to aim your campaigns at the family members who are buying them gifts, like their children and spouses. Don't just focus on sales; share your own Mother's Day post as an appreciation to all your hard working mum customers!
With tourism in mind, it's worth noting that March is also the time when lots of people start to look at planning that big summer holiday for themselves and their families, with April becoming the peak booking season. For small businesses like boutique hotels or purveyors of travel-related products and services, itʼs the perfect time to focus your campaigns on raising awareness and offering early bird deals to convert customers just as theyʼre beginning to plan.
Top tip: When setting up your TikTok Pixel, be sure to start with Add to Cart optimization events and toggle on automatic advanced matching and third party cookies. After all, more matched events leads to more conv ideals by showing support for your community and offering help over profit.
Q2: April, May, June
April: Keeping it light and down to earth
While April 1st, also known as April Fools Day might not seem like a strong opportunity for businesses, it's a great way to promote brand awareness. TikTok is all about showcasing joyful, relatable content so whether you want to 'release' a fun, fake new product, make a video of you pranking some of your colleagues or simply want to add an extra dose of humour to your usual marketing campaigns, April 1st is a great opportunity for brands of all kinds to tap into!
Easter Sunday will be on April 20th this year, and is more than just chocolate eggs. Confectionery and chocolate shops may do well, as many people purchase Easter eggs, bunnies and other sweets as gifts, or to enjoy themselves. It's a great opportunity for clothing, decorations, toys and gifts. Restaurants and cafes also have a great opportunity to increase in business with families gathering to celebrate Easter over a meal together. Flower shops and garden centres may also do well as people purchase flowers and plants to decorate their homes and gardens for Easter.
First celebrated in 1970 to raise awareness of environmental issues, Earth Day is a day when people around the globe stand together in support of protecting our planet from deforestation and pollution. It will take place on Saturday April 22nd this year. Focus your campaigns around this occasion on highlighting your sustainable products and business practices.
Top tip: Make sure that you are working to build your organic TikTok presence alongside your paid ads. A good organic strategy can help you maximize the effect of paid content and increase your ROAS. Use your organic channel to test and learn what content works best–then boost success with Spark Ads.
May: Wedding season kicks off
Wedding planners, bridal shops, formal wear rental shops, caterers, DJs, photography and videography services, florists and bakeries can all prosper on TikTok this time of year. These types of businesses often see an increase in demand as couples begin to plan their weddings. In addition, honeymoon-related businesses such as travel agencies, resorts and hotels can also make the most of this time of year as many couples plan their honeymoons around the same time they plan their weddings. Keep in mind couples often start planning very early - even up to a year before!
Top tip: Use TikTok tools for inspiration. If you think youʼd need an expensive video editing team to run ads on TikTok, think again — creating captivating ads is a cinch! With these tools, youʼre able to easily make fun and engaging videos with just the photos and videos you have to hand. Try out some of our great tools such as Automated Creative Optimisation, Smart Video, Video Templates, TikTok Video Editor, and Smart Video Soundtrack.
June: Start of Summer fun & games!
This is an opportunity for your brand to show its support for the LGBTQIA+ community during the month of June. Whether you choose to create a special rainbow flag-coloured product, donate money to an LGBTQIA+ charity, or just voice your support publicly for the queer communityʼs rights – Pride campaigns are an opportunity to express your values with your consumers.
Sunday June 15th marks Father's Day. While it may lag behind Mother's Day as a shopping occasion, expected per-person spending on Father's Day is another great occasion not to be missed.
From Sunday June 15th to Sunday July 13th, the 2025 FIFA Club World Cup 2025 will be held in stadiums across USA. This could be an exciting opportunity to showcase your business's global presence, tap into the worldwide enthusiasm for top-tier football, and join in on the pre- and post-match hype on TikTok.
June is the beginning of the widely anticipated festival season across Europe. With Glastonbury, Tomorrowland, Sziget and several other hugely popular festivals, make sure youʼve got your TikToks on how to style outfits, useful portable tech or where to relax post festival, ready to go ahead of this key seasonal moment!
Wimbledon kicks off on June 30th 2025, marking the beginning of one of the most prestigious tennis tournaments in the world. Whether you're a sports-related brand or not, the excitement surrounding Wimbledon is something every brand can get involved in. The tournament is watched by millions worldwide, offering ample opportunities for engagement and sponsorships. Brands can leverage the tennis spirit through tailored marketing campaigns, exclusive partnerships, or simply by joining the conversation on social media.
Top tip: Partner with creators this Summer to expand your reach, build trust & credibility and have some fun with someone whoʼs a good fit for your brand. Use our Creator Marketplace to find someone who might work well with you.
Q3: July, August, September
July: Summer Sales & Sports!
Shoppers look for seasonal clearance bargains to kickoff the summer season in advance of planned holidays and time off from school. Plus, with lots of travellers looking to get out of town during the summer, this is a goodtime to showcase accommodation, flights, rentals, restaurants, experiences and travel products.
We also have the Tour de France commencing on Saturday July 5th,one of many sporting events to find ways to interact with as a business on TikTok this Summer!
Top tip: Although it may seem early, July is a good time to start planning your marketing strategy and getting creative assets together for your Black Friday and Q4 campaigns.
August: Back to School season begins
Parents of school-aged children and teenagers will be looking to restock school supplies, electronics, clothing, accessories and snacks. Back-to-school can start as early as mid-August, but most schools will have started by early September.
Top tip: This back to school season, be sure to try out Spark Ads if you havenʼt already. This time of year sees lots of users posting organic content where they may recommend your products for other parents or college students to buy, so why not turn these into Spark Ads to boost your reach and add to carts?
September: Fashion & Tourism
Fashion fever is here! The London fashion week for Spring/Summer 2025 will take place from Thursday September 18th 2025. Strut your stuff and make the most of this opportunity for your business. This is your chance to make it rain in style. This calendar moment is great if you're a clothing brand, makeup or accessories business. However, there's an engaged audience for everyone. Find your niche.
Saturday September 27 this World Tourism Day. If your brand focuses on accommodation, flights, rentals, restaurants, experiences or travel products, this is a day for you to markdown! Whether you're making content about how tourism has positively helped your business to grow, enticing new customers with some reasons why they should visit your country/establishment or showing how easily your product can be transported, there's plenty of creative ways that you can make the most of World Tourism Day for your brand.
Top tip: Stuck for what to say in your TikTokads or looking for an easier way to streamline the editing of assets between multiple stakeholders? Check out the CapCut for Business websiteto see how you can use this tool for all your ideation and production needs!
Q4: October, November, December
October: Black History Month, World Mental Health Day & Halloween
The best time to #SupportBlack businesses is all year round, but October in particular is all about celebrating Black achievements and elevating Black voices, and that includes Black-owned businesses. Use this month to share the story and inspiration behind your Black-owned business – or highlight others that have been an inspiration to you. It's also a great time to partner with Black creators and share your business story through their unique voice and creativity.
October is a time to connect with your entire community and make a positive impact. World Mental Health Day on Friday October 10this a key example of that opportunity. With a growing focus on mental health all around the world, you can spread awareness by sharing how your businessʼ products or services promote self-care, stress reduction or wellbeing.
And of course, with the end of October comes Halloween on October 31st. Look for opportunities to embrace the spooky spirit of Halloween and have fun with treats (not tricks!) for your customers.
Top tip: Make sure to focus on working with a diverse range of creators for various campaigns. Inclusivity is for life, not just for a season!
November: Sales & gifting season gets underway!
Kicking off our moments for big sales opportunities in November, we have Single's Day on Tuesday November 11th. This is a day where single people all over the globe treat themselves because being solo doesn't stop them from shopping for something nice!
Next up, we have our biggest shopping day of the year, Black Friday. This will take place on Friday November 28th. Proper planning for Black Friday could make or break your performance for the year, so get started early. Many brands will start their planning in mid-summer.
For all of our small businesses out there, Saturday the 29th of November is Small Business Saturday! This is a day where you can reflect on how far your business has come, as well as sharing your business' values to build brand awareness.
Top tip: Every hook needs a payoff. Follow your hook with key selling points and close out with a strong call-to-action (CTA). Including a CTA is key because it prompts the viewer to take a specific action, such as visiting a website, following a brand on TikTok, or making a purchase.
December: Holiday fever!
With another big sales opportunity arriving on December 1st with Cyber Monday, the final month of the year is one of the most important sales periods to plan ahead for. As lots of users are looking for the perfect gift, December is a great time to connect with last-minute shoppers. Consumers will be looking for the perfect Christmas or New Years outfits, decorations, recipes and much much more! Donʼt miss this opportunity to highlight what your business has to offer by sharing your products and services that fit a variety of budgets.
Decemberʼs marketing push will likely focus on those key shopping dates before the delivery cut off – usually somewhere between 10th–18th December.
Top tip: Make the most of Q5 (the period between Christmas and the New Year) by producing ads with a self-care or self-gifting narrative. This is the time when people are treating themselves after a busy period of gifting others!
How to Maximizing Your SMB's TikTok Marketing Potential with 4Seller in 2025?
As we embark on a new year, small and medium-sized businesses (SMBs) are looking for innovative ways to boost their marketing efforts and stay ahead of the competition. One platform that continues to offer immense potential for growth is TikTok. However, navigating this video-centric social media landscape effectively requires a strategic approach. This is where tools like 4Seller can make a significant difference.
The Power of TikTok for SMBs
TikTok has quickly become a go-to destination for businesses seeking to engage with a younger, diverse audience. Traditional e-commerce listing methods simply don't cut it on this platform, where video content reigns supreme. To succeed on TikTok, SMBs need to think beyond static images and product descriptions. Instead, they should focus on creating engaging, authentic content that resonates with users.
Influencer Marketing with 4Seller
One of the most effective strategies for tapping into TikTok's vast user base is through influencer marketing. However, finding the right influencers who can authentically represent your brand and drive engagement isn't easy. This is where 4Seller comes in.
4Seller offers a comprehensive solution for influencer marketing on TikTok. With its advanced tools, you can easily identify and filter influencers based on various criteria such as follower count, relevance of video content, agency affiliation, individual status, video completion rates, and conversion rates. This ensures that you collaborate with creators who are not only popular but also aligned with your brand's values and target audience.
Once you've identified the perfect influencers, 4Seller streamlines the outreach process by enabling you to send bulk invitation messages for collaboration. This not only saves time but also increases the likelihood of successful partnerships, leading to impressive data conversions and a broader reach for your brand.
Informed Product Selection with 4Seller’s TikTok Ranking System
Another crucial aspect of leveraging TikTok for your SMB is staying updated on trending products. 4Seller's proprietary TikTok ranking system provides valuable insights into which products are performing well and gaining traction in various categories.
This system categorizes products into different segments and offers daily, weekly, and monthly rankings for Bestseller Rank, Revenue Rank, and Surging Sales Rank. By utilizing these rankings, you can strategically select popular and high-potential products that align with your needs. This informed product selection not only enhances your offerings on TikTok but also increases visibility and sales.
As you prepare your 2025 marketing calendar, consider integrating 4Seller into your TikTok strategy. With its powerful influencer marketing capabilities and proprietary TikTok ranking system, 4Seller can help you navigate the platform more effectively, stay ahead of trends, and ultimately drive growth for your SMB.
In conclusion
As the year 2025 dawns, small and medium-sized businesses (SMBs) face new market opportunities and challenges. To assist SMBs in better planning their marketing strategies, the recently released blog post titled "Your 2025 SMB Marketing Calendars are Here!" has become a focal point for numerous enterprises. This article not only provides SMBs with a detailed annual marketing calendar but also highlights the significant role of 4Seller in the formulation and execution of marketing strategies.
In this summary, we focus on how 4Seller has emerged as a valuable assistant for SMBs in their marketing efforts in 2025. 4Seller not only possesses the capability to precisely target customer segments but also provides customized marketing recommendations for SMBs through data analysis. This enables SMBs to more effectively utilize their marketing resources and enhance the relevance and return on investment of their marketing activities.
The article outlines key marketing milestones throughout the year, such as holiday promotions and new product launches, which are excellent opportunities for SMBs to showcase their brand strength and attract customer attention. During these times, 4Seller assists SMBs in crafting more appealing marketing campaigns and utilizes intelligent push notifications to deliver messages precisely to potential customers, thereby maximizing marketing effectiveness.
Furthermore, the article emphasizes the importance for SMBs to continuously learn and adapt to market changes in 2025. As a flexible marketing tool, 4Seller evolves and optimizes with changing market trends, providing SMBs with ongoing support and security. This means that with the help of 4Seller, SMBs can remain synchronized with the market, seizing every marketing opportunity.
In conclusion, this blog post offers SMBs a valuable marketing guide, while 4Seller serves as an essential tool for SMBs to achieve precision marketing in 2025. By fully leveraging the functionalities and advantages of 4Seller, SMBs can stand out in the fiercely competitive market, achieving sustained business growth and enhancing brand value.
Irene - 05 Feb,2025
In the rapidly evolving e-commerce landscape, leveraging multiple platforms has become crucial for enhancing business performance. The integration of Shopify products into TikTok Store offers merchants a multitude of advantages, effectively harnessing the unique strengths of both platforms to drive sales and boost brand recognition. TikTok's predominantly young and engaged audience, coupled with its sophisticated recommendation algorithm and seamless shopping experience, presents merchants with unprecedented opportunities to reach a global consumer base and foster brand loyalty. Enter 4Seller, a game-changing solution that enables merchants to seamlessly integrate their Shopify products into TikTok Store, capitalizing on these advantages and ensuring a smooth and efficient operation across both platforms.
What About TikTok Shop in 2025?
The U.S. e-commerce market demonstrates a high degree of inclusivity towards various e-commerce models. Traditional e-commerce platforms represented by Amazon, eBay, and Walmart, as well as independent sites like Etsy, Best Buy, and Shein, have built a solid market foundation relying on their robust logistics systems, diverse product categories, and mature brand-building strategies.
Beyond these, the rise of social commerce has opened a new landscape in the U.S. e-commerce market. Among them, TikTok, leveraging its unique algorithm recommendation mechanism and high user stickiness, has opened a new door to social commerce marketing through short videos and live streaming sales.
In the first half of 2024, TikTok's monthly active users in the U.S. stabilized at over 170 million, making it the largest traffic pool among TikTok's various stations. At the same time, active users accounted for more than 50% of the total U.S. internet population, providing a natural traffic entrance for TikTok Shop.
Benefiting from TikTok's vast active user base in the U.S., the platform has been able to quickly attract a large number of potential customers in a short period. In addition, TikTok's short video content format aligns well with the consumption habits of young users, providing a powerful medium for product promotion, aiding in the telling of brand stories and personalized display of products.
Meanwhile, TikTok Shop is strengthening its relationships with local partners to better understand and meet the needs of American consumers, enhancing user experience.
In September 2023, TikTok Shop was fully launched in the U.S., officially announcing the opening of its U.S. platform to Chinese merchants. This initiative prompted numerous cross-border sellers to accelerate their transformation and flood into this emerging social commerce sector, hoping to seize an early advantage in this blue ocean market.
As of April 2024, the number of daily paying users on TikTok Shop in the U.S. had tripled in a short period.
During the "Black Friday" sales season in 2024, TikTok Shop's sales exceeded $100 million, demonstrating its strong market appeal and platform potential. This milestone achievement further证明了TikTok's unique competitive advantage in the global e-commerce sector. Despite the challenges posed by policy changes in the U.S. market, TikTok is actively taking countermeasures, converting challenges into new growth drivers through legal battles and business innovation.
What About Shopify in 2025?
Shopify reported revenues of $2.16 billion, up 26.1% year on year. This print exceeded analysts’ expectations by 2.2%. Overall, it was a very strong quarter for the company with an impressive beat of analysts’ EBITDA estimates and revenue guidance for next quarter beating analysts’ expectations.
“Q3 was outstanding, further establishing Shopify as a leader in powering commerce anywhere, anytime. Our unified commerce platform is becoming the go-to choice for merchants of all sizes,” said Harley Finkelstein, President of Shopify. “As the busiest shopping season of the year for our merchants approaches, they trust Shopify to provide the tools, unmatched speed, and reliability to maximize their success.”
Jeff Hoffmeister, Chief Financial Officer of Shopify, said, “Shopify achieved 26% revenue growth and 19% free cash flow margin this quarter, marking our sixth consecutive quarter of greater than 25% revenue growth excluding logistics. Moreover, we have grown free cash flow margin sequentially each quarter this year, consistent with what we delivered last year. These results demonstrate the durability of our business, our multiple avenues for growth and continued discipline of balancing both future growth investment and operational leverage.”
Selected Business Performance Information(1)
(In US $ millions, except percentages)
Why Should Shopify Products be Sold on TikTok Store?
Integrating Shopify products into TikTok Store offers a multitude of advantages for e-commerce merchants, leveraging the unique strengths of both platforms to enhance business performance. Here are some professional reasons to consider selling Shopify products on TikTok Store:
Access to a Younger and Engaged Audience:
TikTok boasts a predominantly young user base, with a high concentration of individuals aged 16 to 34. This demographic not only has significant purchasing power but also exhibits a preference for social media-driven shopping experiences. By placing Shopify products on TikTok Store, merchants can tap into this vibrant and active consumer group, potentially boosting sales and brand recognition.
Content Creation and Social Interaction:
TikTok is renowned for its short-video content, which is highly effective in product showcasing and brand storytelling. Merchants can leverage TikTok's creative tools, such as music libraries, filters, and effects, to produce engaging and entertaining videos that showcase their Shopify products. Additionally, the platform's interactive features, including likes, comments, shares, and live streaming, foster a sense of community and enhance user engagement, leading to increased brand loyalty and conversion rates.
Advanced Recommendation Algorithm:
TikTok's sophisticated recommendation algorithm tailors content to users' interests and behaviors, enabling merchants to reach their target audience with precision. This personalized approach to marketing can significantly reduce marketing costs while increasing ad click-through and conversion rates. Merchants can utilize TikTok's diverse advertising formats, such as in-feed ads and challenge campaigns, to further enhance their visibility and attract potential customers.
Seamless Shopping Experience:
TikTok Store allows users to shop directly from the videos they watch, simplifying the purchasing process and enhancing the overall user experience. This feature encourages impulse buys and increases conversion rates by removing friction points in the traditional shopping funnel. By integrating Shopify products into TikTok Store, merchants can capitalize on this streamlined shopping experience, making it easier for consumers to discover and purchase their products.
Global Reach and Cross-Border Commerce Opportunities:
TikTok's global user base presents merchants with unprecedented cross-border commerce opportunities. By listing Shopify products on TikTok Store, merchants can reach consumers in various countries and regions, expanding their market reach and fostering international brand recognition. TikTok's support for multiple languages and global logistics systems facilitates this international expansion, enabling merchants to sell their products worldwide.
Integration with Shopify's Robust E-commerce Platform:
Shopify is a well-established e-commerce platform known for its ease of use, low cost, and extensive customization options. By connecting Shopify to TikTok Store, merchants can enjoy the benefits of both platforms. They can manage their products, orders, and customer data seamlessly across both systems, ensuring a smooth and efficient operation. Additionally, Shopify's vast array of templates, plugins, and marketing tools can be leveraged to further enhance the shopping experience on TikTok Store.
Selling Shopify products on TikTok Store offers merchants a unique opportunity to access a younger and engaged audience, leverage advanced recommendation algorithms, provide a seamless shopping experience, expand their global reach, and integrate with a robust e-commerce platform. These advantages collectively create a powerful e-commerce ecosystem that can significantly boost sales, brand recognition, and customer loyalty.
How to Sell Shopify Products be Sold on TikTok Store?
Step 1: Connect Shopify And TikTok to 4Seller
Online sellers have several options to link their Shopify stores to TikTok. One approach involves manually adding TikTok to their Shopify store via the Shopify dashboard. Alternatively, they can utilize multichannel e-commerce management software, systems, or applications to integrate multiple e-commerce platforms seamlessly. 4Seller stands out as a free, omni-channel e-commerce ERP solution that facilitates real-time business management across numerous channels for merchants. It is readily available on both the Shopify and TikTok App Store. Upon installing the 4Seller App on both Shopify and TikTok, users will be directed to the 4Seller platform for further configuration and management.
Go to 4Seller → Setting→ Shop Manage → Click "Shopify" and "TikTok" Icon to connect your Shopify and TikTok store to 4Seller.
Turn to this article to follow a complete guide to conncet your Shopify store with 4Seller.
Turn to this article to follow a complete guide to conncet your TikTok store with 4Seller.
After completing the relevant steps, your Shopify store and TikTok store are linked together in 4Seller, then you can start using 4Seller to sync and edit products, fulfill orders, manage inventory, etc.
Step 2: Import Shopify Listings to TikTok Store
Now you can go to 4Seller's Listing module, Click the" Shopify to TikTok" icon to sync the listings from Shopify Store to TikTok Store. After that you can import products one by one or bulk import multiple Shopify listings to TikTok. Or also 4Seller Support Copy by shop, which means that you can Import the whole Shopify Store products to TikTok Store with one single click.
When the products are imported to TikTok, you can go to the TikTok draft page to bulk edit products with product info, Specifics, variant attributes, photos & videos, shipping, etc.
Step3: Enable Inventory Synchronization
One of the most powerful features of 4Seller is its inventory synchronization capability. Whether you have a self-managed warehouse or use FBA, 4Seller can sync your inventory levels across multiple platforms and stores in real-time. This prevents overselling and ensures that your customers always receive accurate stock information. By maintaining accurate inventory levels, you can minimize the chances of disappointment and negative feedback due to out-of-stock items.
Step4: Fulfill orders
The final step in how to Sell Shopify products on TikTok Store is to utilize an integrated order stream. 4Seller allow sellers to manage orders from Shopify, TikTok Store and other markets on a simple, centralized platform. If you want to manage an order, click "Order" in the top navigation panel. 4Seller have simplified the fulfillment process for merchants by fully integrating with USPS, UPS, Fedex, Amazon Multi Channel Fulfillment (MCF), third party fulfillment providers, etc.
Here are the key order management features of 4Seller:
1. Automated Order Fulfillment Based on Logistics Rules
Automatically fulfills orders based on predefined shipping rules, streamlining the order processing workflow and reducing manual intervention.
2. One-Click Printing of 1000 Shipping Labels
Allows for efficient batch printing of up to 1000 shipping labels at once, saving time and effort in order preparation.
3. Printing SKU Information on Shipping Labels
Enhances shipping labels by including SKU information, providing additional details for easier identification and tracking of products.
4. Customizable Packing Slip and Pick List Templates
Offers the flexibility to create and use customized packing slip and pick list templates, ensuring brand consistency and professionalism in order documentation.
5. Inventory Synchronization Across Multiple Platforms and Stores
Synchronizes inventory levels between self-managed warehouses, FBA warehouses, and multiple e-commerce platforms/stores, preventing overselling and maintaining accurate stock control.
These features collectively enable online sellers to manage their orders more efficiently and reduce errors.
Integrating Shopify with TikTok Store: A Winning Strategy for E-commerce Merchants, Facilitated by 4Seller
Integrating Shopify with TikTok Store via 4Seller is a powerful e-commerce strategy. TikTok's young, engaged audience prefers social media-driven shopping, making it ideal for showcasing Shopify products. The platform's short videos, interactive features, and precise targeting reduce marketing costs while boosting engagement and conversions. TikTok's global user base offers cross-border commerce opportunities. 4Seller seamlessly integrates Shopify products into TikTok Store, managing products, orders, and customer data efficiently. This strategy harnesses TikTok's strengths for increased sales and brand recognition. Irene - 21 Jan,2025
The Affliate plan is to provide cooperation opportunities for sellers and creators. The creators can get commission by promoting the seller's goods to promote sales, and the sellers can sell more products and gain higher profits. There are two collaborations. Target collaboration and Open collaboration.
Target Collaboration
Targeted collaborations allow sellers to invite certain creators to promote a particular item, and creators can start promoting the item immediately after accepting the invitation.
Open Collaboration
Open collaboration allows sellers to show their products to all TikTok Shop creators,you can select all products or specific products, let all creators see the products.
However, each product can set up target collaboration and open collaboration, but the commission rate of target collaboration is higher than the commission rate of open collaboration, so it is recommended that sellers set a higher commission rate for target collaboration.
How do you set up Affliate?
1.Find Creators
On the Find Creators page, click invite to invite a single creator to send a target collaboration, or add them to Manage Creators to batch invite 100 creators to send a target collaboration.
single invite
Add to manage creators.
Click Batch invite,Batch tag creators or Batch message.
2.Manage creatoes
Select creators you need and click Invite to callaborate.
After filling in the required information, click Send, and the target collaboration is completed.
Remenber that you need to input the commission rate, which ranges from 1%~80%.
Currently TikTok only supports about 100 creators at a time, so if you need to invite more at once, try the 4seller's creator plugin.
There are two funtions you can use.
Batch message and Batch invite.
Batch message
Click on App according to the filter, then click on Btach massage.
You also need to create a template, or select a template that has already been developed and send message to creators in bulk.
Batch invite
Click Batch Invite, here you can see the filtering conditions, according to the requirements of the required creators to set the filtering conditions, click Apply.
Depending on your needs, pick the creator and click Btach invite
You can also save the Filter as a template and view the saved template in the Filter template.
After clicking Batch invite,you will see a pop-up windows,here you need to choose to create a template or send the invite template so that you can use this function. If you choose create invite template ,please fill in the invitation information click save and invite, you can just fill in the invitation information to batch send to the creator.
3.Work with Partners
On the Work with partners page, you can view the Top agency list, Seller initiated compaigns, Agency initiated campaigns and Exclusive TikTok Shop campaigns, all of them can be help sellers to study or join to boost their sales.
4.Sample Requests
At Sample Requests page,you can check your sample shipping information. Two sample states are included
Free samples: The creator pays shipping and taxes to receive this sample for free.
Refundable samples: The creator can get a refund for this sample after completing the seller's requirements.
5.Analytics
Here you can view a range of information including merchandise sales, creator collaboration data, and commission data.
6.Affliate Orders
Here you can view the orders generated by the alliance, easy for sellers to manage.
7.In Conclusion
TikTok shop is an e-commerce platform that relies on TikTok. Since the number of users of TikTok is very large and the audience is wide, a lot of TikTok sellers will use Affliate function to promote their own products. With the development of the network, e-commerce sales cannot be separated from the promotion of creators, so please do not hesitate to try it together!
Amelia - 13 Jan,2025
The negative review rate is a crucial factor for consumers when evaluating the quality of a seller's store on TikTok Shop. A high percentage of negative reviews can negatively affect a store's search ranking, exposure, and deter potential buyers from making purchases. TikTok Shop has stringent regulations in place for such metrics, and stores with a persistently high negative review rate may face penalties, including the possibility of account closure. Understanding and adhering to the platform's rules is essential to avoid these risks.
To enhance compliance with TikTok Shop's guidelines and minimize negative reviews, integrating tools such as 4Seller can be highly beneficial. 4Seller offers features that streamline store operations, improve customer satisfaction, and help maintain a positive store reputation. By leveraging 4Seller's capabilities, sellers can more effectively manage their stores, fulfill orders promptly, and address customer concerns, thereby reducing the likelihood of receiving negative feedback and ensuring a smooth shopping experience for buyers.
I. Understanding the Reasons for Negative Review Penalties
Before appealing, merchants need to understand the specific reasons for the negative review penalties. The TikTok e-commerce platform will review negative reviews, and if fraud, falsity, malice, or other inappropriate behaviors are found, penalties may be imposed on the merchant. Therefore, merchants need to carefully examine their product quality, after-sales service, logistics and delivery, and other aspects to identify the root causes of negative reviews.
What are the main reasons for an excessively high negative review rate on TikTok Shop stores? They mainly include the following aspects:
Poor Logistics Evaluation
Long delivery times and slow shipping
Damaged packaging
Negative Reviews
Poor pre-sales and after-sales attitude
Poor product quality
Low product safety factor
What dimensions should TikTok Shop stores focus on in terms of negative review rates?
Poor Product Safety Evaluation: Refers to the number of negative comments received about product safety over the past 60 days.
Order Discrepancy Rate (including Logistics Discrepancy Rate): Refers to the percentage of non-logistics negative comments received for a certain product over the past 60 days out of the total number of completed/closed orders for that product.
Poor Product Evaluation Rate: Refers to the percentage of negative evaluations for all products of a certain product over the past 60 days out of the total evaluations for that product.
Low Store Responsibility Evaluation Rate: Refers to the percentage of all store negative comments (excluding logistics negative comments) received by the store over the past 60 days out of the total number of store comments.
How to reduce the negative review rate and improve the store rating on TikTok Shop?
Products must meet the safety standards of the destination country.
Add product graphic descriptions and operation videos to the product detail page.
Find high-quality suppliers to improve product quality.
Provide excellent pre-sales and after-sales customer service, communicate timely, and handle issues quickly.
II. Preparing Appeal Materials
Before appealing, merchants need to prepare sufficient materials to prove their innocence. Firstly, collect all information related to the order, including order numbers, buyer information, product details, logistics information, etc. Secondly, if there are errors or fraudulent behaviors in the negative reviews, provide relevant evidence such as chat records, logistics proof, photos of the actual product, etc. Finally, merchants can also prepare a detailed appeal letter outlining their viewpoints and reasons.
III. Submitting the Appeal Application
Merchants can submit their appeal applications through the TikTok e-commerce platform's customer service center or relevant appeal channels. When submitting the appeal, select the correct appeal type and attach the prepared appeal materials. In the appeal letter, clearly state your viewpoints and reasons, as well as the evidence provided. At the same time, remain calm and objective, avoiding emotional language.
After submitting the appeal, merchants need to patiently wait for the review result from the TikTok e-commerce platform. During the waiting period, merchants can pay attention to the platform's notification messages to understand the latest progress of the appeal. At the same time, merchants can continue to optimize their store operations, improve product quality, enhance after-sales service, etc., to avoid negative reviews again.
If the appeal is successful, the TikTok e-commerce platform will revoke the penalty imposed on the merchant and restore the merchant's normal operations. If the appeal is unsuccessful, merchants need to carefully analyze the reasons, identify the problems, and take effective measures to improve. At the same time, merchants can continue to communicate with the platform to seek other solutions.
IV. Maintaining Store Reputation
During the process of dealing with negative review penalties, merchants need to constantly pay attention to their store's reputation. Besides actively addressing negative review penalties, merchants can win buyers' trust and positive reviews by providing quality products, excellent after-sales service, fast logistics and delivery, etc. At the same time, merchants can actively interact with buyers, respond to buyers' evaluations and comments, and establish good customer relationships.
Appealing against negative review penalties on the TikTok e-commerce platform requires merchants to actively respond, prepare thoroughly, and remain calm and objective. By effectively appealing and maintaining their store's reputation, merchants can protect their rights and store image.
V. Leveraging 4Seller for Seamless Operations
First and foremost, when confronted with a negative review penalty, it's essential to familiarize yourself with TikTok's appeal policy. This involves gathering all relevant evidence, such as customer communication records, order details, and any other supporting documents that can prove the validity of your case. Once you have compiled your evidence, you can initiate the appeal process through TikTok's official channels.
While you navigate the appeal process, ensuring your day-to-day operations run smoothly is vital. This is where 4Seller comes in, offering a suite of features designed to streamline your e-commerce workflow.
1. Logistics Rule Settings and Automatic Order Fulfillment
With 4Seller, you can set up detailed logistics rules that automate order fulfillment. This means that once an order is placed, 4Seller will automatically process and dispatch it according to your predefined rules. This not only reduces manual errors but also ensures timely delivery, which can positively impact customer satisfaction and, consequently, reduce the likelihood of negative reviews.
2. One-Click Printing of 1000 Shipping Labels
Efficiency is key in e-commerce, and 4Seller excels in this area. With its one-click printing feature, you can generate and print up to 1000 shipping labels simultaneously. This bulk processing capability significantly speeds up your packing and shipping process, ensuring that orders are dispatched promptly and accurately.
3. Adding SKU Information to Shipping Labels
To further enhance traceability and accuracy, 4Seller allows you to add SKU information directly to your shipping labels. This feature is particularly useful for businesses that handle a large variety of products, as it makes it easier to identify and track individual items throughout the shipping process.
4. Customizable Packing Slip and Picking List Templates
Brand consistency and professionalism are crucial for building customer trust. 4Seller offers customizable packing slip and picking list templates that allow you to include your brand logo, contact information, and any other relevant details. This not only enhances the unboxing experience for your customers but also streamlines your warehouse operations.
5. Inventory Synchronization Across Multiple Platforms and Warehouses
One of the most powerful features of 4Seller is its inventory synchronization capability. Whether you have a self-managed warehouse or use FBA, 4Seller can sync your inventory levels across multiple platforms and stores in real-time. This prevents overselling and ensures that your customers always receive accurate stock information. By maintaining accurate inventory levels, you can minimize the chances of disappointment and negative feedback due to out-of-stock items.
Conclusion
Appealing against negative review penalties on the TikTok e-commerce platform requires a well-thought-out strategy and robust operational support. By leveraging 4Seller's advanced features, you can automate and streamline your e-commerce workflow, reducing errors and enhancing customer satisfaction. From logistics rule settings and automatic order fulfillment to customizable templates and real-time inventory synchronization, 4Seller is a game-changer for TikTok e-commerce sellers looking to optimize their operations and mitigate the risks associated with negative reviews. Don't let penalties hold your business back; embrace 4Seller and take control of your TikTok e-commerce journey.
Irene - 06 Jan,2025
Recent Blog
In TikTok, the blue ocean of e-commerce, the shop performance score is like your store "health index", which directly affects your traffic distribution, activity registration eligibility, and even the survival of the store! If you want to ride the wave of TikTok , this guide to store performance scores should be packed!
1. The following are some common deduction operations that sellers need to pay special attention to:
1.1 Issues related to products
Selling counterfeit or infringing goods: Selling counterfeit brand goods or infringing intellectual property rights (such as unauthorized brand goods, pirated products, etc.) will be severely punished.
Inaccurate product information: The product title, description, and pictures do not match the actual product, and there is exaggeration, false information, or misleading consumers.
Substandard product quality: The product has quality problems such as damage, defects, or functional defects, resulting in customer complaints or returns.
Prohibited or restricted sales goods: Selling goods prohibited by the platform (such as contraband, dangerous goods, etc.) or special category goods without sales permission.
1.2 Logistics-related issues
Delayed shipment: Failing to ship within the promised time or not updating the logistics information in a timely manner, resulting in a poor customer experience.So how to more efficiently fulfill the order? You may wish to try using the 4Seller automatic fulfillment order function. When you set the logistics rules in 4Seller and the store issues the order, you can automatically purchase the labels, improving your delivery efficiency.
False shipment: Marking as shipped but not actually shipping, or the logistics information not being updated for a long time.
Inaccurate logistics information: The provided logistics tracking number is invalid or untraceable, preventing customers from checking the status of their packages.
1.3 Customer service issues
Failure to respond in a timely manner: Failing to reply to customers' inquiries or after-sales issues within the stipulated time, resulting in customer dissatisfaction.
Poor service attitude: Communicating with customers in a bad-tempered manner, using inappropriate language, or failing to effectively solve customers' problems.
Failure to handle after-sales requests: Ignoring customers' requests for returns, exchanges, or refunds, or failing to handle after-sales issues within the stipulated time.
1.4 After-sales related issues
Refusal of reasonable returns/refunds: When customers make reasonable requests for returns or refunds, the seller refuses without a valid reason.
Unclear after-sales process: The return and exchange policies are not clear, or the after-sales process is complicated, resulting in a poor customer experience.
Failure to properly handle disputes: Failing to resolve disputes between customers and the store in a timely manner, leading to customer complaints to the platform.
1.5 Violation of platform rules
Manipulating sales or reviews: Manipulating store ratings or product reviews through false transactions, order padding, or inducing positive reviews.
Abusing promotional activities: Engaging in fraudulent behaviors such as false discounts or inflated prices during participation in platform promotions.
Failure to comply with platform policies: Violating other policies of TikTok US stores, such as failure to pay fees on time or failure to provide necessary qualification documents.
1.6 Other deduction behaviors
High customer complaint rate: The store has received a large number of customer complaints and has not handled or improved them in a timely manner.
High order cancellation rate: Due to reasons such as out-of-stock and price errors, a large number of orders have been cancelled, affecting the customer experience.
Low store rating: The comprehensive indicators such as product rating, logistics rating, and service rating are lower than the platform requirements.
2. How to avoid deductions in your store's score and protect your "health index"?
At present, TikTok will officially evaluate your store performance score based on the following three dimensions.
To avoid deductions from your store's score, you need to start from the origin and do the following well:
Strictly control the quality of goods: Ensure that the product descriptions are true and accurate, the pictures are clear and beautiful, and resolutely prevent false advertising and the sale of counterfeit goods.
Optimize the logistics service experience: Select reliable logistics partners, ship goods promptly and update logistics information in a timely manner to ensure that the products are delivered safely and on time to customers.
Improving customer service levels: Respond promptly to customer inquiries, patiently answer their questions, actively handle after-sales issues, and win customer praise with sincere service.
Improve the after-sales service system: establish a convenient return and exchange process, handle refund requests promptly, actively resolve customer disputes, and enhance customer satisfaction.
3. Unlucky to lose points? Don't panic! Here are some "remedies" for you to keep in mind.
Even if you are unfortunately deducted points, don't panic. Take the following measures promptly and there is still a chance to "turn the situation around".
Find out the cause immediately: Log in to the TikTok seller backend, check the specific reason for the deduction of points, and make targeted rectifications.
Positive appeal: If you believe that the deduction of points is a misjudgment, you can prepare relevant evidence materials and appeal to the platform.
Optimize operational strategies: Develop corresponding optimization plans for deduction items and strictly implement them to prevent similar issues from recurring.
Continuously improving service quality: Putting customer experience first, constantly enhancing product quality, logistics speed and customer service level, and regaining the trust of the platform and customers with high-quality services.
4. High-scoring stores can help you win more oppurtunities.
The performance score of your TikTok store is not only your "permission" for operating on the platform but also your "golden signboard" for winning the trust of customers. Only by operating with care and constantly improving service quality can you create a high-scoring store, ride the waves in the blue ocean of e-commerce on TikTok, and achieve success!
Q&A
1. Why don't I get shop performance score?
The shop performance score will only be displayed if 30 orders (not false orders) have been completed in the last 90 days, and the shop performance score will be evaluated based on the store's performance in the last 90 days.
2. What behaviors will shop performance score affect?
Accelerated Settlement: The more you order, the faster you receive payment, and the number of your orders also affects the shop performance score. The standard settlement period of the general store is eight days after the delivery of the product, if the performance score meets the requirements, the settlement period can also be shortened by 1 to 5 days.
3. What is the role of store performance score?
Get involved in TikTok : When your shop performance score is not less than 2.5 points, you can participate in TikTok's promotion activities, provide goods and freight subsidies for new and old customers in the promotion activities, so as to increase the sales volume and profit of the store.
4. What is the reward for high shop performance score?
When your shop performance score reaches 4.5 points, you can earn the star shop badge, which is a good standard for the store list and can be viewed by buyers in the product details page, content and live stream of the TikTok store. The conditions for getting a badge are as follows
4.1 Graduate from a new shop
4.2 Store score at least 4.5
4.3 Violation score less than 12 points
5. What is the impact of excessive penalty points for violations?
At present, according to the seriousness of the illegal policy, the official will decide and assign 1 to 48 violation points, when a certain point is reached, law enforcement action will be taken to restrict the seller's store operation.
12 points: The seller cannot attend a major event within 7 days, and the list of items cannot be created and updated within 7 days
24 points: The seller cannot attend a major event within 14 days, and the list of items cannot be created and updated within 14 days
36 points: The seller cannot attend a major event within 28 days, and the list of items cannot be created and updated within 28 days
48 points: The seller's account will be permanently suspended, and the decision to reactivate the account will be made at the discretion of TikTok officials.
6. Can the violation points be restored?
Violation points will be reset every 180 days.
7. What should I do if the TikTok official give me the wrong violation points?
If the o