6 Tips for Promoting Your TikTok Business Accounts (2024)

Before you start your journey on TikTok, I think you already have a better understanding of the differences between a TikTok business account and a TikTok personal account. 

However, if you have selected the type of your TikTok account, but you do not know how to change it. Yo've come to the right place. 

In this article, I will show you the detailed steps about how to switch to or switch back the business account. And you can get more informed strategies to optimize your TikTok business account.



How to create a TikTok business account on mobile device?

Step 1. Log in to your personal TikTok account after opening the TikTok app.

 


 

Step2. Tap Profile and then tap the hamburger menu icon to find out Settings and privacy.

 



 

Step 3. Tap Account ＞Switch to Business Account.

 



 

Step 4. Select a Category of your account, then tap Next, and finish the following steps.

 



 




How to create a TikTok business account on website?

Step 1. Enter the website and log in to your account.

 





Step 2. On the top right corner, tap your Profile icon.

Step 3. Go to Settings.

 



 

Step 4. Find out Business Account at the bottom of the page.

 



 

Step 5. Choose a category that best fits your account, and then tap Next to complete the process.

 



 




How to Switch back to a TikTok personal account?

If you need to switch back to a personal account, follow the same steps above and tap Switch to Personal Account instead.



NOTE:

If you switch your account type back to your personal account, you won't be able to access all business account features. Your account will also no longer display business-specific profile features, including your links in your bio, app downloaded links, email, addresses, and phone number.

If you switch from a business account to a personal account, you won't have access to business analytics metrics, but you'll still be able to see past analytics. Any violations you receive on your business account remain your responsibility. If you are verified as a business account, then if you switch to a personal account, you will lose the verified badge and its functionality.

 


Some useful practices for your TikTok business account


	
Develop a plan for your social media accounts


To maximize reach, maintain a cohesive brand across all social media platforms and tailor content appropriately for each platform. Creating a content calendar helps publish in an organized and consistent way.

 




	
Optimize your profile


To optimize your TikTok profile, you should have a profile image that represents your brand, write an attractive, concise profile that includes relevant keywords and emojis, and use the website link in your profile to direct users to your website or online store.

 




	
Invite other TikTok content creators to promote your brand


Partnering with influencers or industry experts can help brands reach a wider audience and enhance brand credibility. Offering free products, services, or paying in exchange for user-generated content that promotes your brand can also be effective. Building relationships with influencers can generate content ideas that resonate with both their audience and yours, creating authentic validation that connects with users.


	
Engage in TikTok trends and challenges to promote your brand influence


TikTok trends come and go as quickly as they come. These trends can be dance routines, lip-syncing challenges, or even popular voices. Therefore, you have to stay on top of what is trending and relevant to the brand.

 



 




	
Take advantages of TikTok analytics

To get the most out of your TikTok Business account, it's important to regularly analyze your audience’s demographics, growth rates, and preferences to adjust your strategy accordingly. Analyzing the performance of content and live streams will help you determine which videos are the most successful on which days. By using this information, you will be able to create more successful content in the future and effectively promote your brand and products on the platform.

 




	
Make full use of TikTok’s music library


To keep viewers engaged with TikTok and improve the performance of organic content or ads, it is recommended to include popular songs. However, licensing fees and copyright issues may arise when using copyrighted music. TikTok's Commercial Music library solves this problem by allowing commercial accounts to use popular songs in their content without paying any additional fees.

 


Conclusion

If you want to promote a business or brand on TikTok, a TikTok Business account is the best way to go. It will give you access to commercial tools, advanced analytics and business advertisements.

Remember to take full advantage of the features and tools on the Tiktok for business platform to maximize your success on Tiktok. Go and get started!

If you need us, at 4Seller we are sincerely willing to help you, feel free to contact us!