Earn Revenue on Amazon: Use Shop the Look to Achieve It

Amazon is a leading online marketplace that connects sellers and buyers from all over the world. As a result, the Amazon platform has been updated with new features and it offers a range of tools and services.



If you like to recommend your favorite fashion or furniture on social media, the Amazon Lens Shop the Look feature fits you. 



In this article, we will talk about how to use Shop the Look feature on Amazon and show you 8 useful tips for using this feature.

 


What is Shop the Look?

Amazon's Shop the Look is a web-scale visual search system for fashion and home products that leverages deep learning techniques to bridge the domain gap between query images and product images and provides efficient indexing and retrieval to deliver low-latency search results to customers. 

 


How Shop the Look works?


	
As a customer of Amazon

You can easily buy the things you see easily and quickly by uploading photos. Moreover, you can also see some similar products through this feature, so that you can pick out the most favorable one to purchase at a suitable and better price. You can also get inspired by the pictures you have seen on social media and have more fun.


	
As an Amazon influencer

Your followers can effortlessly recreate your stylish look by simply taking a screenshot of your inspired look and using Amazon Lens. They can upload images to Amazon Lens, which will provide them with visually similar product suggestions and even the exact items you feature. 

In this way, you can earn money from the qualified sales you incentivize. 



Posting shoppable photos on your storefront can open up even more revenue potential in the form of a stream of purchases of any similar items that are returned as part of the StyleSnap search results. Gen Z customers have indicated that they are interested in visual search, and this is a great way for you to reach that audience. Plus, the more photos you post, the more active your storefront looks. Customers love that.



Shoppable photos removed from your storefront will be removed from the Explore Appearance feed.



NOTE: If you deactivate your influencer account without deleting the images, they will continue to be visible to Amazon customers.

 


How to use Shop the Look feature on Amazon?


	
As a customer of Amazon:

Step 1. Users can tap the Lens camera icon on the Amazon shopping app

 


 
Step 2. Select Shop the Look and upload a photo

 


 
Step 3. Then purchase similar styles by browsing the results





 


	
As an Amazon influencer:

Step 1. Open your Amazon storefront and tap Post (video and photo) >Create Content

 


 
Step 2. Upload your image to your influencer storefront as a Shoppable Photo

 
Step 3. Tag products in your photo(up to 15 tags)

You can add products directly by searching Amazon.

 


 
Also, you can add it from your recent orders or your idea list.

 


 
Step 4. Submit and share the post link with your followers.

 

NOTE:  If you want to see the performance of your shoppable photos. You can go to the Link type performance>Earnings>Reporting>Associate Central and have a view.

 


Where can Amazon influencers earn money?

Amazon influencers can make money with Amazon’s Shop the Look feature in 3 places: 


	
When fans upload screenshots of influencers' social posts and buy the exact or suggested items after searching; 
	
When customers click on influencers' images in the Explore Looks feed on the Shop the Look landing page; 
	
When influencers' images appear in the widget on the search results pages. 

Influencers can earn revenue by encouraging their followers to use the feature to search and keep their storefronts updated with their favorite selections. Followers can buy the specified or similar items. It does not matter to influencers.

 


8 Useful tips for Amazon influencers to get approved shoppable  pictures


	
Clear, high-quality, and high-resolution images
	
One person for one image
	
No borders in the background
	
No watermarks in the background
	
No text in the background
	
No skewed background 
	
Fashionable clothing
	
Models should face forward

Examples of shoppable photos:

 
       

Source: Amazon



Conclusion

Ready to try Amazon's Shop the Look feature and discover a whole new world of fashion? Amazon influencers, utilize Amazon's Shop the Look feature to enhance your content and provide a seamless shopping experience for your followers. 



Click now to explore the latest fashion trends and create your personalized look. Start monetizing your content with Amazon's Shop the Look!