More and more sellers are expanding from traditional platforms like Amazon and Shopify to emerging channels such as TikTok Shop and Temu. In this trend of multi-platform operations, choosing a tool that supports product migration, automatic order fulfillment, and real-time inventory synchronization has become essential to improving operational efficiency.

This article compares two systems that support Amazon MCF (Multi-Channel Fulfillment): WebBee and 4Seller, helping you make a smarter choice.

What is Amazon MCF?

Amazon’s Multi-Channel Fulfillment (MCF) allows sellers to use Amazon’s FBA network to pick, pack, and ship orders from various marketplaces—not just Amazon. Orders from your own website and other platforms can also be fulfilled via Amazon.

What is WebBee?

WebBee is a fulfillment and inventory management tool that helps sellers automatically route orders from platforms like Shopify and TikTok Shop to Amazon warehouses using MCF.

It focuses on streamlining key processes like order routing, inventory synchronization, and logistics updates.

Core Features of WebBee


	

	
Inventory Management: Keep stock levels synced across platforms to avoid overselling or stockouts
	
	

	
Shipping Confirmation: Automatically submit orders, upload tracking numbers, and mark orders as shipped
	
	

	
Reporting: Provides sales performance analytics
	


Who Should Use WebBee?

WebBee is suitable for:


	

	
Sellers primarily using Shopify, WooCommerce, or other independent sites
	
	

	
Merchants who want to simplify fulfillment using Amazon’s FBA resources
	
	

	
Sellers not using third-party warehouses or self-fulfillment methods
	



⚠️ Note: WebBee only supports product migration from Amazon to Shopify/TikTok, not between other platforms.

Its MCF functionality is limited in terms of supported platforms, setup is time-consuming, requires a scheduled online meeting for onboarding, and accounts are not instantly usable.


What is 4Seller?

4Seller is an intelligent ERP system designed for local and cross-border eCommerce sellers operating on multiple platforms.

It supports product migration, bulk listing, Amazon MCF automation, inventory synchronization, order automation, and more—all in one place.

Compared to WebBee, 4Seller offers broader platform coverage, deeper automation, smarter listings, stronger analytics, and more robust inventory and fulfillment tools.

4Seller Highlight Features

Amazon MCF Automation


	

	
Auto-synced orders from multiple platforms: Integrates with Amazon, Shopify, Walmart, eBay, Shein, Etsy, WooCommerce, Temu, TikTok, OTTO, Kaufland, Miravia, AliExpress, Cdiscount, etc., sending orders to Amazon for fulfillment
	
	

	
Auto tracking sync: Automatically uploads tracking numbers to originating platforms after shipment
	
	

	
Real-time inventory sync: Updates FBA inventory across platforms in real-time (e.g., TikTok, Temu, Shopify, eBay)
	
	

	
Custom stock threshold alerts: Set custom inventory rules and auto-sold-out logic
	
	

	
Manual orders supported: Enables custom/manual order fulfillment
	
	

	
Bundled SKUs supported: Supports inventory deduction for bundled SKUs
	
	

	
Analytics & dashboards: Provides detailed sales analysis and full-process visibility
	


Smart Product Migration


	

	
Cross-platform migration: Move products between Amazon, Shopify, TikTok, eBay, Etsy, WooCommerce, Shein, and more
	
	

	
AI-powered product editing: Category matching, AI-generated titles & descriptions, batch editing
	
	

	
Built-in image editor: Watermark removal, collage, cropping, text overlay, filters
	
	

	
Smart product management: Template management, source URL tracking, and grouping tools
	


Who Should Use 4Seller?

4Seller is ideal for:


	

	
Merchants operating on multiple platforms simultaneously
	
	

	
Teams that need to manage products, inventory, and orders in one system
	
	

	
Sellers leveraging Amazon FBA to fulfill orders from non-Amazon platforms
	
	

	
Businesses with their own shipping methods and using MCF as a supplemental option
	
	

	
Those seeking high efficiency and automation with minimal manual involvement
	


Why 4Seller is the Superior MCF Solution?

While WebBee has stable integrations with Shopify, it’s limited in platform support, automation depth, product migration features, and image processing.

4Seller, on the other hand, offers a comprehensive, full-stack solution for automated operations, smart fulfillment, and visual management—making it the top choice for eCommerce brands.

Advanced MCF Capabilities:


	

	
12-platform integration: Amazon, Shopify, Walmart, eBay, Shein, Etsy, WooCommerce, Temu, TikTok, OTTO, Kaufland, Miravia, AliExpress, and Cdiscount
	
	

	
Auto MCF order fulfillment: Automatically sends orders to FBA after sales occur—no manual involvement needed once configured
	
	

	
Auto shipment updates: Modify or cancel shipping info automatically; auto-return tracking numbers
	
	

	
Real-time inventory sync across stores: Live updates from FBA to all platforms, preventing overselling or stockouts
	
	

	
Custom inventory thresholds: Use available/on-hand stock with customizable limits
	
	

	
SKU bundle import: Batch manage combo SKUs, link to FBA inventory, and sync to other stores
	
	

	
Visual dashboards: Real-time, multi-dimensional sales and fulfillment data
	
	

	
All-in-one store management: No need to integrate other software—4Seller manages everything
	
	

	
Easy setup: Simply follow help docs or tutorial videos to set rules and automate the fulfillment process
	


More Than MCF: Full eCommerce Ops Suite

Compared to WebBee, 4Seller offers a more flexible and all-in-one cross-border solution. In addition to listings and order sync, it features inventory and procurement management, warehouse (WMS) tools, and intelligent operations.

Logistics Integration:


	

	
Platform logistics: TikTok Shipping, Temu Shipping, Shein Shipping, Amazon Buy Shipping, eBay-negotiated, Walmart shipping, Miravia
	
	

	
Direct carriers: USPS, UPS, FedEx, DHL, Correos Express, DPD, FBA, Royal Mail, CORREOS ES
	
	

	
Logistics aggregators: Stamps, Shippo, ShipSaving, PostPony
	


Stronger Customer Support:


	
Facebook
	
WhatsApp
	
Email
	
Zoom
	
WeChat
	
Ticketing system


Well-structured help center:


	

	
System tutorials
	
	

	
Video guides
	
	

	
FAQs
	
	

	
Error solutions
	
	

	
Official blog
	


All ensuring full-process support and optimization.


💡 Best of all? 4Seller is completely free to use. No operational fees for MCF order processing—just pay Amazon’s official shipping rate.

Plus, 1-on-1 onboarding, 24/7 multilingual support, remote demos, and proactive outreach are all available to help you get started and scale quickly.


Summary

If you are:


	

	
Expanding across Amazon, Shopify, Walmart, eBay, Shein, Etsy, WooCommerce, Temu, TikTok, OTTO, Kaufland, Miravia, AliExpress, and Cdiscount
	
	

	
Wanting to use FBA for faster delivery and better customer experience
	
	

	
Managing multi-channel order fulfillment
	
	

	
Seeking higher efficiency and less manual work
	
	

	
Wanting a cost-effective solution with powerful features
	


Then 4Seller is your ideal choice for multi-channel eCommerce management.

Sign up now to start using 4Seller, and experience true all-in-one automation and Amazon MCF fulfillment made easy.