How Shipping Labels Can Improve Your Order Fulfillment Process?

By Joline24 Nov,2025

How Shipping Labels Can Improve Your Order Fulfillment Process?

In ecommerce, “shipping labels” feel like the most boring part of fulfillment—until they start slowing everything down. Every warehouse has had moments where pickers misread a SKU, grab the wrong variant, or waste time reopening an order just to double-check a detail that didn’t fit on the label.

This was exactly what pushed us to rethink how labels should work inside 4Seller, especially for busy Shopify brands, multi-SKU catalogs, and fast-moving warehouse teams.
And that’s where the new 4"x7" and 4"x8" label formats came from.

They weren’t designed to be bigger.
They were designed to fix real warehouse problems.

Why Bigger Labels Solve Real Operational Pain

A few months ago, a home-goods brand using 4Seller shared a familiar story:
their warehouse team was regularly mixing up similar-looking SKUs—same packaging, same color, slightly different size. With a standard 4"x6" label, the SKU, bin location, and variant name were squeezed into a tiny corner. During rush hours, pickers kept scanning the wrong product, causing delays and occasional re-packing.

When they switched to a 4"x7" layout, they made one simple change:
the bin location and SKU were printed in large, bold text right under the product title.
Nothing fancy—but mis-picks in that category dropped from daily occurrences to almost none.

That’s the impact of giving your team the information they actually need, in the size they can read without slowing down.

What the Expanded Label Area Enables

Another example came from a subscription-box brand that ships 40–60 variants per cycle. Their team relies heavily on internal notes: “bundle item,” “QC check,” “requires insert,” and so on. On a standard label, they had to abbreviate everything to the point where the notes barely made sense.

With the 4"x8" format, they started adding a clear, dedicated notes area at the bottom of each label. Suddenly, their packing station stopped asking the same questions over and over. Orders moved smoother because nobody needed to pull up the order details again just to confirm what was supposed to be inside.

A warehouse manager summarized it perfectly:

“It wasn’t that our team didn’t know what to do.
It’s that the label didn’t tell them enough.”

How Bigger Labels Make Picking Faster

One of our favorite field examples came from an apparel brand with more than 1,200 SKUs. Their biggest challenge was variant confusion—two shirts might differ only by “Slate Grey vs. Steel Grey,” and you wouldn’t notice the difference without studying the tag.

After upgrading to a wider label template, they put the variant name in extra-large font, right next to the thumbnail barcode. During a team check-in two weeks later, pickers said the same thing:

“We stopped slowing down to squint at product tags.”

The label became the fastest confirmation method, which in turn made their picking routes smoother and more predictable.
Sometimes efficiency comes from the smallest detail.

4Seller’s New Label Formats in Day-to-Day Workflow

The 4"x7" and 4"x8" label options weren’t added for aesthetics—they were added to support real workflows sellers told us about:

  • Operations managers who want bigger product titles so new hires don’t misread them

  • Warehouse teams who rely on large bin locations to avoid walking back and forth

  • DTC brands who want temporary notes during peak season (“gift,” “holiday insert,” “priority packing”)

  • Multi-SKU sellers who need space for bundle info or internal batch control

  • Teams handling fragile or special items where extra warnings reduce damage claims

All of this is now possible with the expanded customizable area in 4Seller’s new label formats.
You choose the layout. You choose what matters. You choose what your team sees first.

And because the templates integrate directly with your fulfillment settings, you don’t need extra software, manual formatting, or print adjustments. You just select the new size, arrange your fields, and print.
 

Labels That Work Across Every Platform and Carrier

The beauty of 4"x7" and 4"x8" labels is that they don’t just give more space—they work seamlessly across multiple marketplaces and carriers, including:

Major carriers: USPS, UPS, FedEx, DHL, Correos Express, DPD, Royal Mail, CORREOS, MyPost Business, Star Track, Australia Post eParcel, Canada Post, UniUni, Deutsche Post, GLS, CaiNiao, Chronopost, Poste Italiane, BRT, Evri, YODEL, Cirro, GOFO, Stamps, Shippo, ShipSaving, PostPony, Amazon Shipping, TikTok Shipping, Shein Shipping, Amazon Buy Shipping, eBay Shipping, Walmart Shipping, Miravia Shipping, FBA, ShipBob, WFS

Supported marketplaces and platforms: Amazon, Shopify, Walmart, eBay, Shein, Etsy, WooCommerce, Temu, TikTok, OTTO, Kaufland, Marivia, Aliexpress, Cdiscount

This means that no matter which platform your orders come from or which carrier they ship with, your warehouse team sees a consistent, readable label that reduces mistakes and speeds up fulfillment.
 

A Practical Upgrade That Compounds Over Time

The truth is, saving two or three seconds per order doesn’t sound glamorous.
But for warehouses shipping hundreds—or thousands—of orders a day, those seconds add up to:

  • earlier carrier pick-ups

  • fewer re-scans and fewer returns

  • smoother workflows during peak season

  • less frustration for your warehouse team

  • fewer customer complaints about receiving the wrong item

One label at a time, your fulfillment process becomes cleaner and more reliable.

Moving Forward

The new 4"x7" and 4"x8" label formats are part of our ongoing effort to support real, everyday ecommerce operations—not just the dashboard view. As brands scale, the details matter more than ever. A clearer label leads to a clearer workflow, and a clearer workflow leads to fewer mistakes.

If your warehouse team has ever said “I just wish the label showed more,”
this update was designed for them.

 

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Written by Joline Chan — E-commerce growth strategist & SaaS content creator.
Follow me for practical guides on TikTok Shop, Temu, and Amazon seller automation.
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