As TikTok, Temu, Amazon, SHEIN, eBay, and Walmart continue to roll out their own official shipping systems, sellers can now generate labels and fulfill orders directly on-platform, eliminating the need for third-party tools to purchase shipping labels.

However, this convenience comes with new challenges: most of these official shipping tools limit customization options—such as the inability to print custom labels or handle multi-channel orders.

To enable more flexible operations with TikTok Shipping, I tested several popular tools on the market, such as ShipStation. But to my surprise, none of them support TikTok's official shipping channel. That’s when I discovered 4Seller, a multi-channel e-commerce management tool that does support TikTok Shipping.

This article dives into why tools like ShipStation haven’t yet integrated with official platform logistics, the real advantages of platform-based shipping, and how a platform-native solution like 4Seller delivers true value for sellers.

 

1. Why tools like ShipStation choose not to support platform logistics?

ShipStation’s core business model is built on profiting from third-party shipping label margins. Its main revenue streams include:


	

	
Commissions or markups on shipping labels
	
	

	
Monthly SaaS subscription fees
	
	

	
Additional charges for value-added logistics services  
	


However, as platforms begin building their own official logistics channels—like TikTok Shipping, Temu Shipping, Amazon Buy Shipping—sellers are increasingly able to complete shipping processes directly on-platform.

These platform-driven logistics loops not only improve fulfillment efficiency but also cut off the profit channels for third-party ERP tools like ShipStation. This creates two major challenges for tools like ShipStation:


	

	
Loss of control over label pricing
	
	

	
Reduced need for their services in the shipping process
	


In short, ShipStation’s lack of integration isn’t a technical limitation—it’s a strategic decision based on cost-benefit considerations.

 

2. Why you should definitely use platform-official labels—and what benefits they bring?

Temu requires sellers to use official shipping labels to ensure standardized fulfillment.

For example, Temu explicitly mandates that U.S. orders must use platform-specified USPS or FedEx labels. Third-party label uploads are not allowed.

This policy helps:


	

	
Standardize logistics performance
	
	

	
Improve dispute resolution accuracy
	
	

	
Track parcels seamlessly within Temu’s own system
	


And Temu isn’t the only platform doing this. Many others offer similar advantages when using platform shipping:

For instance, SHEIN calculates shipping fees based on destination. In the U.S.:


	

	
Standard Shipping: $3.99 (free for orders over $29)
	
	

	
Express Shipping: $12.90 (free for orders over $139)
	


Marketplace sellers also enjoy up to 55% discounts on domestic shipping labels when using official channels.

 

3. Given ShipStation's Lack of Support, 4Seller Offers a One-Stop Alternative for Purchasing Temu Official Shipping Labels

1. Deep integration with platform-native shipping channels

4Seller supports direct access to TikTok Shipping, Temu Shipping, Amazon Buy Shipping, Ship with Walmart, eBay Negotiated Shipping, and SHEIN Shipping.

Sellers can batch-purchase shipping labels in one click, automatically sync tracking numbers, and mark orders as shipped—all in one place.

2. Comprehensive features tailored to daily seller operations


	

	
Highly customizable shipping labels, packing slips, and pick lists (add SKU, brand logo, customer service info, etc.)
	
	

	
Real-time syncing of orders and logistics tracking
	
	

	
Multi-platform inventory linkage, product listing, and one-click store migration
	
	

	
Multilingual customer service support for fast response and global reach
	


3. 100% free—no hidden fees, no gimmicks, full peace of mind for sellers


	

	
No paid plugins, no misleading upsells
	
	

	
All core functions are completely free with zero entry barriers
	
	

	
Whether you're a beginner or a growing team, 4Seller is easy to get started with and scales with your needs

	 
	


4. 4Seller: Fully Integrated with Temu Shipping and Other Official Platform Channels

Traditional ERP tools like ShipStation rely on a "shipping label profit" model. As major platforms build their own logistics ecosystems, these tools struggle to adapt quickly.

4Seller, on the other hand, starts from the real needs of sellers—proactively integrating with official channels like Temu Shipping. It offers a free, powerful, and operations-focused multi-channel management solution that truly helps sellers reduce costs and improve efficiency.

In the evolving logistics environments of Amazon, Temu, and TikTok, 4Seller stands out as the superior one-stop solution for streamlined, multi-platform e-commerce operations.