How to Print SKU on Walmart Shipping Labels?

As platforms like TikTok, Temu, Amazon, SHEIN, eBay, and Walmart continue to build their own official shipping systems, sellers can now generate shipping labels and complete deliveries directly within the platforms, eliminating the need to purchase labels through third-party software.


However, this convenience comes with new challenges: these official shipping tools, while convenient, limit many customization features, such as the inability to set custom labels or handle multi-platform orders.

To enable more customized operations for Ship with Walmart, I tested several popular tools on the market, such as ShipStation. To my surprise, they do not support TikTok's official shipping channel. That’s when I discovered 4Seller—a multi-channel e-commerce management tool that supports Ship with Walmart.

This article will delve into why ShipStation has not yet integrated with platform-based logistics, the practical advantages of platform-based shipping, and how multi-channel tools like 4Seller—more aligned with platform ecosystems—can bring real convenience to sellers.

1. Using ShipStation as an Example: Why Haven’t They Integrated with Platform Logistics?

ShipStation's core business model relies on profit margins from offline logistics services. Its main revenue sources include:


	
Service fees or freight markups when sellers purchase USPS, FedEx, UPS shipping labels via ShipStation
	
Plugin subscription fees
	
API calls and other value-added services

However, with platforms building their own "official logistics channels" (like Ship with Walmart, Temu Shipping, Amazon Buy Shipping, etc.), sellers can now complete order fulfillment directly through the platforms. These closed-loop logistics systems not only improve fulfillment efficiency but also eliminate the profit space for third-party ERP systems like ShipStation.

For ShipStation, this means two major problems:


	
Inability to profit from label sales, damaging their core revenue model
	
High costs, complex compliance, and frequent updates required to integrate with platform APIs, with limited returns

Therefore, it's not that ShipStation is technically incapable of integration, but rather that it chooses to avoid it strategically from a cost-benefit perspective.

2. Why Should Sellers Strongly Consider Using Official Platform Labels? What Direct Benefits Can They Bring?

Ship with Walmart Offers 55% Discount on Domestic Labels

Marketplace sellers receive an average discount of 55% on domestic shipping labels.

In addition to Ship with Walmart, other platforms offer similar shipping advantages:

Amazon Buy Shipping Brings Protection and Operational Advantages


	
Ability to hide negative delivery reviews, which won't affect order defect rate
	
Automatic tracking info upload by system ensures Valid Tracking Rate (VTR)
	
Additional shipping discounts and A-to-Z claim protection
	
Automated EU VAT process saves manual work

Temu Enforces Official Label Use to Standardize Fulfillment Process Temu explicitly requires that U.S. orders only use USPS and FedEx labels provided by the platform. Third-party imported labels are not allowed.

This helps:


	
Ensure logistics are trackable and information is accurate
	
Reduce risks of fake shipping or review manipulation
	
Achieve standardized and centralized fulfillment

SHEIN Shipping Subsidies Eliminate Shipping Costs Shein’s shipping costs vary depending on the destination. In the U.S.:


	
Standard shipping: $3.99, free if the order exceeds $29
	
Express shipping: $12.90, free if the order exceeds $139

TikTok Shipping: Lower Cost, More Stable Services


	
Ship your orders with TikTok Shop shipping partners
	
Use services from leading carriers
	
Easy setup and fully integrated with your shop
	
Discounted and promotional shipping rates for sellers
	
No Valid Tracking Rate (VTR) requirement

3. Given ShipStation’s Lack of Support, 4Seller is a One-Stop Alternative for Purchasing Walmart Official Labels


	
Highly Integrated with Platform Shipping Channels: Supports Ship with Walmart, TikTok Shipping, Temu Shipping, Amazon Buy Shipping, eBay Negotiated Shipping, SHEIN Shipping. Enables one-click batch label purchasing, auto-tracking number sync, and one-click order fulfillment.
	
Comprehensive Features Tailored to Daily Seller Operations



	
Highly customizable labels, packing slips, and pick lists (can print SKU, brand logo, customer service info, etc.)
	
Auto-sync orders and shipping status
	
Multi-platform inventory sync, product listing, one-click store migration
	
Multi-language customer support for efficient communication



	
Completely Free with No Hidden Fees, Giving Sellers Peace of Mind



	
No plugin fees or misleading charges
	
Core features are 100% free to use
	
Suitable for both beginner sellers and established teams

4. 4Seller Fully Integrates with Ship with Walmart and Other Platform-Based Shipping Channels, Winning with Excellent Service

As a traditional ERP built on “profit-from-labels,” ShipStation struggles to adapt to the trend of closed-loop platform logistics. In contrast, 4Seller focuses on seller needs, actively integrates with platform-based shipping channels, and uses its free, powerful, and practical multi-channel e-commerce management tools to help sellers reduce costs and improve efficiency.

In the face of increasingly platform-based shipping systems like those from Walmart, TikTok, and Temu, 4Seller is clearly the better choice for one-stop, multi-platform shop management.