-
When running a store on Germany's major e-commerce platform OTTO, sellers must strictly adhere to the platform's return policy requirements. This is especially crucial for sellers shipping through DHL, as OTTO explicitly requires sellers to provide free return labels (Retourenlabel) for buyers. Failure to comply not only negatively impacts customer experience but can also result in fines, account score deductions, or even account suspension.
So, why is uploading return labels necessary? How can you efficiently generate and upload them in bulk? Here’s a professional and systematic summary for you.
Why OTTO Sellers Must Upload Return Labels for Returns?
Platform Requirement
OTTO explicitly requires sellers to provide free and convenient return services for consumers. This is a crucial standard to enhance buyer experience and maintain overall competitiveness on the platform.
Compliance with German/EU Law
Under the German Distance Selling Act (Fernabsatzgesetz), consumers have the right to return items within 14 days without providing a reason. Sellers must offer an easy return channel to comply with the law and avoid legal risks.
Improve Store Ratings and Conversion Rates
An efficient return process directly impacts your store’s ratings (Verkäuferbewertung). High ratings bring more exposure and traffic, while reducing complaints and negative reviews related to returns.
Avoid Potential Penalties
Failing to provide return labels may result in account score deductions, fines (starting from €50), or even suspension of cooperation with OTTO. This can severely impact normal business operations.
What are Consequences of Not Uploading Return Labels?
Account Score Deduction (Lower Verkäuferbewertung)
OTTO evaluates sellers based on service quality, including shipping speed and return convenience. Failing to provide return labels harms customer experience, leading to complaints or negative reviews, which lowers your store’s score. ➔ Low ratings affect product rankings, visibility, and may cause you to lose the "Best Seller" badge.
Fines (Vertragsstrafe)
OTTO may fine sellers who violate platform policies, such as not offering the required return service. The fine typically starts at €50 and can accumulate for repeated offenses.
Suspension of Seller Account (Suspendierung)
Repeated violations, like customer complaints about returns or OTTO’s inspections showing non-compliant return processes, can result in OTTO suspending or terminating your seller account. This includes:
Suspension of new product listings
Removal of existing products
Complete contract termination
Damaged brand image and customer loss
Legal Risks (Abmahnung / Klage)
In Germany, consumer rights are highly protected. If a seller fails to provide an easy return process, consumers can file complaints with external agencies (e.g., Verbraucherzentrale, law firms), leading to official warning letters (Abmahnung) or even lawsuits. This can result in:
Lawyer fees
Court litigation costs
Compensation for consumer losses
Customer Loss and Damaged Brand Image
Even without platform penalties, poor customer experience can lead to reduced repurchase rates and harm your brand image. OTTO buyers expect high service quality, and failing to provide a smooth return process can easily cause you to lose a significant number of long-term customers.
How to Efficiently Generate and Upload DHL Return Labels?
Method 1: Bulk Generation via DHL Geschäftskundenportal
Suitable for: Small to medium-sized sellers looking for an intuitive process.
Steps for Efficient Return Label Generation:
Log in to your DHL Geschäftskundenportal (Business Customer Portal).
In the main menu, select:
"Retouren / Rücksendeetiketten erstellen" (Generate Return Labels)
Choose "Massenauftrag hochladen" (Bulk Order Upload) (Some systems might refer to it as Massenverarbeitung)
Upload an Excel or CSV file containing the following details:
Buyer’s Name
Buyer’s Address (Street, Postal Code, City, Country)
Order Number (Optional but recommended)
Shipping Weight (OTTO usually defaults to the 0.5kg - 2kg range)
Email (Optional, if you want to notify the customer via email)
Click "Upload." The system will automatically process the data and generate the corresponding return labels.
Download the generated PDF files. (Usually, each label is a separate PDF or bundled into a ZIP file.)
Note:
Ensure the CSV file format is correctly structured, as incorrect formatting will result in upload failure.
The bulk upload limit is 10,000 orders per batch.
For large quantities (e.g., over 1,000 orders), processing might take a few minutes, so please be patient.
Method 2: Automatically Generate Return Labels via 4Seller ERP System
4Seller can use the official DHL API to automatically generate return labels at the time of order shipment, which are then automatically pushed to the OTTO backend, eliminating the need for manual intervention.
Suitable for: Large and medium-sized sellers with high daily shipping volumes.
Steps for Automatic Return Label Generation:
Step 1: Connect OTTO Shop with 4Seller
Here is the detailed helping tutorial you could follow to check.
If you are a new user, in the setup wizard template on the 4Seller homepage, you can choose to connect your platform store, and click the OTTO icon to enter the authorized OTTO store page.
On the store management page, you can authorize a store regardless of whether you have authorized a store before. Click Store Manage in Settings, and then click the OTTO icon to enter the page to authorize the OTTO store.
Enter the OTTO authorize page, fill in the custom name, click connect.
After clicking connect, you will turn to the OTTO log in page, fill in the OTTO account and password information to log in. (4Seller only supports OTTO main account to integrate)
After log in pls follow the below steps to complete the authorization：
Once authorized successfully, will show the tips as below:
Step 2: Connect DHL with 4Seller
Here is the detailed helping tutorial you could follow to check.
Click Settings-Order&Shipping-Shipping Carriers-Major Parcel Carriers, find the DHL icon and click add.
Fill in the information and click Connect
Step 3: Set up Return Label for OTTO Orders in 4Seller
Here is the detailed helping tutorial you could follow to check.
Open the Process Settings page and fill in the required information. After that, you can click confirm.
Once you have finished the setting, when you buy the OTTO label, it will automatically purchase the return label through the carriers you set and send back the return tracking No. to OTTO platform, click the order details can check the return tracking No.
Note: If do not set the OTTO return label setting first, it will show an error when buying OTTO order labels, then it will guide you to set it up!
Step 4: Fulfill OTTO Orders via DHL via 4Seller
Here is the detailed helping tutorial you could follow to check.
Any problems pls contact 4Seller Support team: support@4seller.com
Advantages:
Fully Automated Process
Prevents Missing or Incorrect Orders
Significantly Reduces Labor Costs
Method 3: Manually Upload on OTTO Partner Connect Backend Suitable for: Sellers with fewer orders or those in the early stages of operation.
Steps for Automatic Return Label Generation:
Log in to the OTTO Partner Connect backend.
Find the corresponding order.
Manually upload the return label PDF file.
Save and confirm.
Disadvantages: The process is cumbersome and prone to errors, making it unsuitable for large-scale operations.
What Should a Standard DHL Return Label Template Include?
A valid return label should include the following information:
Sender (Buyer) information
Recipient (Seller's return address) information
A unique Sendungsnummer (tracking number)
A clear barcode
Return operation instructions
The standard format is as follows:
In conclusion
Selling on the OTTO platform requires proper management of DHL return labels, not only for compliance but also as a crucial factor in enhancing customer satisfaction and reducing operational risks.
The return experience has become a key competitive advantage for e-commerce sellers in Europe to achieve long-term success. For sellers with high daily order volumes, it is recommended to adopt the 4Seller ERP system early to implement bulk automation, improving overall operational efficiency.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Last but not least, follow our YouTube Channel and join our Facebook community today for more insightful eCommerce news and tips!
Irene - 29 Apr,2025
TikTok’s algorithm is a double-edged sword: it can catapult your content to millions or leave it buried in the abyss of “For You” page oblivion. But here’s the secret: you don’t need a fat ad budget to crack the code.
From viral audio clips to strategic duets, the platform rewards creators who master its trends and algorithms. Yet, one game-changing strategy often flies under the radar: partnering with the right influencers to amplify your reach. But how do you find them? Negotiate? Scale collaborations?
Enter 4Seller ERP’s One-Click Creator Invitation Extension—a tool designed to turn influencer outreach from a headache into a high-ROI strategy. Let’s dive into 12 proven tricks to skyrocket your TikTok views without paid ads, with a spotlight on how 4Seller can supercharge your creator partnerships.
How to Get More Views on TikTok Without Paying
1. Incorporate Relevant Hashtags
Hashtags are ubiquitous across social media platforms for categorizing, tagging, and discovering content—and TikTok is no exception. While their core function remains similar, TikTok hashtags also tap into trends and challenges, offering unique opportunities for visibility.
Strategic hashtag use helps more TikTok users discover your content and boosts your view count. Here are key tactics to identify the most effective hashtags:
Monitor Competitor Hashtags: Analyze which hashtags your competitors or niche leaders use to align with proven trends.
Leverage Hashtag Tools: Use platforms like TikTok Hashtags or third-party analytics tools to uncover trending and niche-specific options.
Utilize TikTok’s Autocomplete: Start typing a hashtag in your caption and let TikTok suggest popular or related variations.
Explore the “For You” Feed: Scour trending videos and challenges in your feed to spot emerging hashtags before they peak.
2. Develop Multi-Part Content Series
If a video performs exceptionally well, double down on strategic planning by creating multi-part content series. Expand on the winning formula to build anticipation and engagement.
TikTok’s Playlist feature now allows creators to group related videos into curated lists. This enables viewers to binge-watch your series in a single feed, enhancing retention and cross-promotion. For example:
Turn a “10-Minute Morning Routine” hit into a “7-Day Wellness Challenge” series.
Break down a complex topic (e.g., “Budgeting 101”) into bite-sized episodes like “Day 1: Tracking Expenses” and “Day 7: Saving Hacks.”
3. Incorporate Trending Audio Clips
Use popular songs, soundbites, or viral audio snippets in your videos. When users enjoy the audio, they can tap the spinning record icon in the bottom-right corner to explore more videos using the same sound—potentially directing traffic to your content.
While you don’t need to perform trending TikTok dances, integrating viral audio links your content to broader trends, maximizing discoverability. For example:
Ride the Wave of Viral Sounds: If a catchy soundbite (e.g., a comedic quote, movie line, or meme audio) is trending, weave it into your video organically.
Leverage Sound-Driven Engagement: Even non-dance creators can benefit—a cooking tutorial using a viral meme sound might attract users seeking humor and recipes.
4. Ride TikTok’s Viral Trends
Similarly, tapping into trending challenges, memes, or formats is a surefire way to gain attention. Trends span genres:
Dances/Challenges: TikTok’s staple (e.g., the “Renegade” dance).
Meme Formats: Reaction videos, relatable skits, or viral jokes (e.g., the Jennifer Lawrence “What do you mean?” meme).
Audio-Driven Content: Sound effects, voiceovers, or dialogue clips that users remix endlessly.
To stay ahead:
Immerse Yourself in the App: Spend time scrolling TikTok’s “For You” page to spot emerging trends organically.
Monitor Competitors and Brands: Analyze how peers or industry leaders adapt trends to their niche.
Set Weekly Check-Ins: Dedicate 15–30 minutes weekly to browse new sounds, effects, or challenges to keep your content fresh.
5. Know Your Target Audience
Who are you creating for? Understanding your ideal customers and the TikTok community you want to engage helps you craft content they genuinely want to see. When you align with their interests, they’re more likely to share your videos, boosting views organically.
Strategies to Define Your Audience:
Develop Audience Personas: Outline key demographics (age, location, interests), pain points, and content preferences. Use this to refine your account’s niche and tone.
Competitor Analysis: Study competitors’ content strategies, follower demographics, and top-performing posts (e.g., highest views, shares, or comments). Identify gaps or untapped angles in your niche.
Create Audience-Centric Content: Tailor videos to address your personas’ needs, humor, or aspirations. Use engagement metrics (e.g., saves, comments) to refine your approach iteratively.
6. Optimize Posting Times
Posting at the right moments increases the likelihood your audience sees your content. While general best practices exist, they vary by industry and audience behavior.
General Peak Times (Based on Aggregated Data):
Tuesdays: 2–6 PM
Wednesdays: 2–5 PM
Thursdays: 3–5 PM
How to Find Your Ideal Timing:
Review TikTok Analytics: Check your account’s “Follower Activity” tab to see when your audience is most active.
Test and Iterate: Experiment with posting at different times and track view velocity (e.g., how quickly videos gain traction in the first hour).
Align with Audience Habits: If your audience skews younger, prioritize evenings or weekends. For professionals, weekday afternoons might work better.
7. Cross-Promote Your Videos
Extend your reach by sharing TikTok content across other platforms. Strategies include:
Instagram Stories/Reels: Repurpose TikTok videos with a “Swipe Up” (if eligible) or “Link in Bio” call-to-action.
YouTube Shorts: Upload vertical videos with optimized titles/tags to capture YouTube’s short-form audience.
X (Formerly Twitter): Share TikTok links with concise captions and relevant hashtags (e.g., #TikTokMadeMeBuyIt).
Email/Newsletters: Embed TikTok videos in campaigns to drive traffic and showcase behind-the-scenes content.
8. Create Videos Based on Comments
If someone leaves a comment on your video and asks a question, you can respond either in the form of a text comment or by creating a new TikTok video in reply. The latter approach involves creating a link from the new video back to the original one. Those who are interested in finding out where the comment originated from will go watch the original video, thereby generating more views for you.
9. Duet/Stitch Popular Videos
Another way to create new TikTok videos is by dueting or stitching existing videos. Stitching involves playing a portion of an existing video and then seamlessly transitioning to your own recorded content. It's a great way to add extra context or commentary to someone else's video.
As illustrated in the example of a duet below, your video is placed side by side with an existing one. This is particularly suitable for responding to another video, such as a recipe video where OREO cookies are used as the main ingredient in an ice - cream sandwich.
Incorporating duet and stitch videos into your strategy can be an excellent way to boost your view counts — especially when you utilize videos from well - known creators.
10. Collaborate with Key Opinion Leaders (KOLs)
Speaking of well-known creators, partnering with them as part of an influencer marketing strategy is an effective way to expand your TikTok audience. When users see familiar faces—such as social media influencers, athletes, or celebrities—they are more likely to stay engaged, share your content, and follow your account.
Similarly, if you have influencers create content featuring your brand on their own channels, their followers may click through to your profile and start exploring some of your videos.
Now, how exactly can you identify the right creators to promote your brand?
Partnering with the right TikTok creators can amplify your reach without paid ads. To streamline this process, use tools like 4Seller ERP, which automates creator discovery and outreach. Here’s how its key features work:
Smart Creator Filtering After installing the 4Seller ERP plugin, dive into a data-driven creator database. Filter potential partners by:
Creator Type: Distinguish between individual creators (nano/micro-influencers) and agency-managed accounts (MCNs) to align with your campaign scale.
Video Performance Metrics: Prioritize creators with consistent high-view videos, viral potential (based on engagement-to-view ratios), and niche relevance.
Audience Demographics: Match creators whose followers align with your target market (e.g., age 18–24, gender, location) to ensure authenticity and conversion potential.
Batch Invitation & Quick-Reply Templates Save time with bulk outreach automation:
One-Click Invitations: Select multiple creators and send personalized collaboration requests in seconds, eliminating repetitive manual work.
Customizable Templates: Pre-set reply templates for common scenarios (e.g., product gifting, affiliate terms) and adapt them with dynamic fields (e.g., {CreatorName}, {CampaignDeadline}) for a professional touch.
Here are the helping tutorial you could follow to check.
By combining targeted filtering with efficient communication, 4Seller ERP helps you scale creator partnerships while maintaining control over quality and brand alignment.
11. Participate in TikTok Challenges
There are various types of TikTok challenges, but they mainly fall into two categories: branded challenges and community challenges. Branded challenges are centered around your products or services; they are challenges created by your brand to engage your audience. Community challenges, on the other hand, are initiated by creators and users.
Try to launch a unique branded challenge that invites your audience to participate and see how much impact you can generate. Alternatively, keep an eye out for community challenges that are relevant to your brand or products.
12. Maintain Consistency
Account weight (or authority) is best built on the premise of consistent updates and the creation of a large volume of content. TikTok recommends posting 1–4 times a day. If you want to maintain momentum and truly grow your account, share content as frequently as possible while keeping a steady rhythm. Creating a social media content calendar can be extremely helpful, as it allows you to plan your content in advance.
In conclusion
TikTok’s algorithm doesn’t care about your brand’s size—it cares about engagement, relevance, and momentum. By leveraging the 12 strategies outlined above (from hashtag hacks to duet magic), you’re already ahead of the curve. But here’s the kicker: none of these tactics work in a vacuum.
To truly scale, you need a network of creators who amplify your content, a system to streamline partnerships, and a data-driven approach to ensure every collaboration hits the mark. That’s where 4Seller ERP’s One-Click Creator Invitation Plugin shines.
No more manual outreach. Batch-invite influencers with personalized templates.
No more guesswork. Filter creators by niche, engagement rates, and audience demographics.
No more wasted time. Turn hours of outreach into seconds with automation.
Whether you’re a solo creator, a DTC brand, or an agency, 4Seller ERP is your secret weapon to unlock TikTok’s organic reach without breaking the bank.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more in - depth performance metrics and additional case studies, explore verified customer reviews on Trustpilot or visit the 4Seller Shopify App Store profile.
Final Words
Integrating Shopify with Temu using 4Seller not only broadens your customer reach but also significantly boosts your profitability. If you’re on the lookout for a reliable multichannel selling solution to propel your e - commerce journey, give 4Seller a try. It’s 100% free for all sellers, and our team is always available to assist you with any queries. Follow our YouTube Channel and join our Facebook community for the latest e-commerce insights and tips.
👉 Ready to turn influencer partnerships into a view-boosting machine?
Click here to install 4Seller ERP's extension now and start scaling your TikTok game—one strategic collaboration at a time.
Your audience is waiting. Don’t keep them scrolling. 🚀
Irene - 28 Apr,2025
In the ever-evolving world of TikTok creator marketing, brands are constantly seeking innovative ways to collaborate with influencers and maximize their return on investment. Amidst the sea of creators, each with their unique strengths and niches, the challenge lies not only in finding the right partners but also in evaluating their true potential to drive meaningful engagement and conversions. Enter 4Seller ERP – the revolutionary one-click creator screening plugin designed to empower brands with data-driven insights, streamline their creator discovery process, and unlock unprecedented growth opportunities.
In this article, we’ll delve into the most popular TikTok collaboration models, explore strategies for finding top-tier creators, and reveal how 4Seller ERP can be your ultimate ally in navigating the creator economy landscape.
What is the Popular Collaboration Models in TikTok Creator Marketing?
1. Content Marketing Collaboration with Creators
Inviting creators to engage in short-video content marketing collaborations is the most common approach. Brand merchants can identify suitable creators based on their product categories and specific needs.
There are numerous creative formats to explore, such as skits, lifestyle vlogs, product reviews, talent showcases, and unboxing/try-on sessions.
2. Hashtag Challenges & Creator Collaboration
On TikTok, 80% of users enjoy participating in challenges! These challenges are characterized by their low entry barriers, high replicability, catchy music, and strong viral potential, making them highly effective at sparking trends.
The mainstream strategy involves brand merchants selecting KOLs (Key Opinion Leaders) aligned with their brand identity as the initial challengers, then leveraging mid-tier and micro-influencers to amplify the campaign. This approach utilizes the creators' influence to attract a wider audience to join the challenge.
3. Ad Placement & Creator Collaboration
On TikTok, brands can not only harness creators' organic reach but also supplement it with paid advertising.
The most prevalent collaboration method involves integrating creators with In-feed ads, which appear as users scroll through their "For You" feeds. This approach offers significant exposure and drives effective traffic and conversion benefits.
4. TikTok Creator Live Streaming for Product Sales
Compared to short-video content marketing, live streaming by creators offers enhanced interactivity, a stronger focus on stimulating consumer purchases, and a better way to gauge audience demand.
The key to successful TikTok creator marketing lies in finding creators who align with your target market. Brands need to collaborate with creators to devise creative strategies that not only pique their audience's interest in your brand and products but also foster brand loyalty and strengthen fan engagement.
How to Find TikTok Creators Who Can Bring Sales?
The process of finding creators is somewhat similar to finding customers, but creators differ from customers in key ways. While customers purchase products based on interest or need, creators prioritize whether a product aligns with their video style and resonates with their audience. They also consider the product's quality, as they must maintain their reputation and protect their fan base. So, specifically, through which channels can we locate them?
1. Social Media Platforms
Sellers can search for creators on platforms like YouTube, Twitter, Facebook (though note that direct creator outreach on Facebook may be limited compared to others), Instagram, etc., by entering product-related keywords. Review their profiles to gather information. If you can't find their contact details on these platforms, conduct a broader web search using their names.
2. Purchasing Creator Information from Peers
Sellers can utilize third-party software available in the market to purchase creator information from competitors or peers within the industry.
3. Industry Referrals
Every profession has its own circles where information is shared and resources are exchanged. The creator community is no exception. Once you establish stable cooperative relationships with some creators, you can ask them to recommend familiar creator friends. Similarly, you can introduce other sellers to creators, fostering a mutually beneficial and supportive environment.
4. Sending In-Platform Messages
Sending in-platform messages is a fundamental yet delicate approach. Care must be taken to avoid violating platform policies, which could result in warnings, account restrictions, or even suspension. The key is to engage in natural, user-focused communication, gradually nurturing interest and rapport. When the creator shows genuine interest and affinity for your product, a collaboration becomes more likely.
5. Searching via Google or Blogs
Use blog search engines like Blog Search Engine.org or directly search keywords on Google to find relevant creators or their content.
6. Waiting for Creators to Approach You
Well-known brands like Anker provide collaboration channels on their self-built websites for creators. They leave information such as name, address, email, follower count, blog links, social media profiles, product descriptions, and preferred contact methods for collaboration inquiries. However, this approach typically requires sellers to have a strong brand presence.
When seeking creators, sellers should also be mindful of several considerations:
Selecting Suitable Creators for Product Promotion: It's a common pitfall to judge collaboration potential solely based on a creator's follower count. Instead, prioritize creators whose content and audience align with your product. This alignment often yields better promotional results.
Clarifying Product Promotion Objectives: Define clear goals for your creator collaborations, such as driving traffic to your website, enhancing brand awareness, or reaching specific consumer demographics. Having these objectives in mind will guide your efforts effectively.
Identifying Target Consumer Groups: Understanding your target audience is crucial for successful creator marketing. This knowledge ensures that your collaborations resonate with the right people and achieve your desired outcomes.
Finding creators is the first step in launching a creator marketing campaign. However, with the rapid growth of social media and the internet in recent years, the creator landscape has become increasingly diverse, with varying levels of quality. Many creators may have inflated follower counts that don't accurately reflect their true influence, often resorting to artificial means to boost numbers. Choosing the wrong creator or conveying inaccurate messages can harm your brand. Therefore, thorough research and due diligence are essential when selecting creators for your campaigns.
How to Evaluate TikTok Creator Quality?
To achieve the best results in creator marketing, it's crucial to select creators who are the most suitable for your products and brand from a vast pool of options. So, how exactly can we evaluate the quality of a creator?
1. Influence
When assessing a creator, the first metric many people look at is follower count. Based on this, creators can be categorized into three levels: micro, macro, and mega.
Micro-influencers (1,000 - 100,000 followers): Although their follower count may not be as high, they typically have high engagement rates and a loyal, trusting fan base. They often specialize in a specific niche, resulting in a higher return on investment (ROI). They are also more willing to invest time in interacting with their followers. Micro-influencers are relatively easy to find, and many offer product reviews free of charge.
Macro-influencers (100,000 - 1,000,000 followers): They have a large reach but generally lower engagement rates. They prioritize content quality and often charge higher fees. Collaborating with macro-influencers can be more challenging, and it usually involves a cost.
Mega-influencers (over 1,000,000 followers): These creators have an enormous following and generate significant traffic.
2. Sponsorship Status
If you frequently watch YouTube videos, you may have noticed creators disclosing sponsorships at the beginning, end, or in the description, stating, "This video is sponsored by xxx brand." This is in compliance with the Federal Trade Commission (FTC) regulations in the United States, which require creators to disclose any paid promotions to avoid misleading the audience.
The choice between sponsored and non-sponsored creators depends on your marketing objectives or content type. If your goal is to generate short-term brand exposure through simple product placements, sponsored creators might be suitable. You can discuss specific requirements with them in advance. However, if you aim to obtain a creator's endorsement to validate product functionality, especially for reviews, non-sponsored creators are preferable. They typically only require a free sample, which they may even return. They may also earn through affiliate marketing without additional fees, allowing them to present the product authentically without being influenced by the brand.
3. Relevance of Published Content
It's essential to review a creator's past product reviews, competitor collaborations, and channel consistency to determine if their content aligns with your product positioning. Thematic relevance directly impacts content conversion rates.
4. Audience Engagement
A large follower count doesn't necessarily mean genuine likability or trust. Some creators may purchase fake followers, so audience engagement is a better indicator of a creator's influence.
Three common metrics used in YouTube marketing to evaluate video performance can also be applied to assess a creator's audience engagement:
Average views per 100 followers: For instance, if a creator has 100 followers and an average of 20 views per video, the engagement rate is 20%. Generally, mega-influencers may have around 10%, macro-influencers 20%-30%, and micro-influencers over 30%, sometimes even exceeding 100%. A higher percentage indicates greater video popularity. However, this metric alone doesn't guarantee authenticity, as views can also be artificially inflated. Therefore, sellers can also focus on:
Likes per 100 views
Comments per 100 views
These two metrics best reflect video quality, content value, and audience affection for the creator. Building genuine interaction takes time, and comment fraud is costly.
5. Audience Reception to Creator's Recommendations
The authenticity and authority of a creator's statements can significantly influence fans' purchasing decisions. To gauge this, read the comments under their videos to see if there are more endorsements or criticisms. If your brand is well-known and receives numerous collaboration inquiries from creators, ensure they provide relevant data and past collaboration cases for your review, using the criteria mentioned above.
6. Utilizing Official Third-Party Applications - 4Seller ERP (One-Click Creator Screening Plugin)
By installing the 4Seller ERP plugin, you can filter creators suitable for your business growth based on creator type, video performance, and audience demographics.
How to Use 4Seller ERP to Screen Creators？
Here is the detailed helping tutorial you could follow to check.
1. Creator Type Screening
Individual vs. Agency Accounts
Individual Accounts: Ideal for small to medium-sized brands, especially in niche verticals (e.g., beauty, 3C accessories) due to high fan loyalty and content specialization. For example, a home decor brand achieved a 30% month-over-month GMV growth by collaborating with individual home decor bloggers with 50,000-200,000 followers and an engagement rate of ≥8%.
Agency Accounts: Suitable for promotional campaigns during major sales events or new product launches due to their strong resource integration capabilities and multi-domain creator reach. For instance, a 3C brand collaborated with an MCN agency, selecting its top 10 digital product influencers based on GMV, resulting in over $1 million in first-day sales for a new product.
Sample Conditions:
Niche Alignment: Choose creators with >80% audience match in the relevant vertical (e.g., a maternal and child brand selects creators in the maternal and child niche).
Historical Collaboration Data: Exclude creators without Amazon sales history and prioritize those with a conversion rate of ≥15%.
2. Video Performance Screening
Key Metrics:
Views: Screen for an average of ≥100,000 views in the last 30 days (with >30% of videos being viral).
Engagement Rate: ≥4% (likes, comments, shares), indicating strong audience participation.
Conversion Rate: CTR (click-through rate) >8%, CR (conversion rate) >15% (benchmark for the apparel category).
Dynamic Commission Strategy:
Increase commission by 3% for creators with CTR <5%; allocate an additional budget of 500forthosewithCTR>102.05 million in sales by selecting high-engagement creators.
3. Audience Demographics Screening
Basic Attributes:
Age: Align with product positioning. For instance, a beauty brand selects creators with ≥70% female followers aged 18-35.
Gender: Prioritize accounts with ≥85% female followers for maternal and child products.
Location: For cross-border brands, select creators with a high percentage of followers from target markets (e.g., ≥60% North American followers for the US market).
Behavioral Tags:
Active Hours: Optimize release times based on audience activity peaks. For example, a clothing brand discovered that its audience is most active between 8-10 PM and requested creators to post during this window.
Spending Preferences: Use historical sales data to identify creators with followers who prefer high-ticket items. For instance, a 3C brand selects creators with ≥40% of followers having purchased products priced at $50+.
Industry-Specific Screening Examples
1. Beauty Brands
Screening Conditions:
Creator Type: Individual beauty bloggers with 100,000-500,000 followers.
Video Performance: ≥200,000 average views in the last 30 days, ≥6% engagement rate.
Audience Demographics: ≥85% female, ≥70% aged 18-35, ≥50% with a history of purchasing beauty products.
Results: A domestic beauty brand achieved a 45% month-over-month increase in video-driven GMV by collaborating with creators meeting these criteria.
2. Home Decor Brands
Screening Conditions:
Creator Type: Home decor vertical agency accounts with top 20 GMV-generating influencers.
Video Performance: Single video with ≥500,000 views, CTR ≥10%.
Audience Demographics: ≥60% aged 25-40, ≥40% homemakers/renovators.
Results: A home decor brand sold over 2,000 mattresses in its initial launch by collaborating with high-conversion creators.
3.3C Brands
Screening Conditions:
Creator Type: Tech vertical individual accounts with 200,000-1,000,000 followers.
Video Performance: ≥300,000 average views in the last 30 days, ≥15% of comments mentioning keywords like "tech-savvy" or "cost-effective."
Audience Demographics: ≥70% male, ≥60% aged 18-30, ≥55% with a history of purchasing 3C products.
Results: An earphone brand achieved over $100,000 in GMV in its first month by collaborating with high-engagement creators.
In conlusion
In the fast-paced world of TikTok creator marketing, the key to success lies in precision, authenticity, and scalability. By leveraging the most popular collaboration models—from content marketing and hashtag challenges to live streaming and ad placements—brands can create impactful campaigns that resonate with their target audiences. However, the true game-changer is 4Seller ERP – the one-click creator screening plugin that transforms the way brands discover, evaluate, and collaborate with influencers.
With its advanced analytics, audience demographics filtering, and dynamic commission optimization, 4Seller ERP ensures that brands partner with creators who not only align with their product positioning but also deliver measurable ROI. Whether you’re a beauty brand seeking niche influencers, a 3C brand targeting tech enthusiasts, or a home decor brand aiming for homemakers, 4Seller ERP’s industry-specific screening criteria empower you to make data-backed decisions.
In an era where creator quality often outweighs follower count, 4Seller ERP stands as the ultimate guardian of brand reputation and marketing efficiency. By harnessing its power, brands can navigate the creator economy with confidence, turning collaborations into conversions and influencers into long-term brand advocates.
Ready to elevate your TikTok creator marketing strategy? Install 4Seller ERP today and unlock a world of high-quality, high-performing creators tailored to your business needs. Your next big campaign starts here!
Irene - 25 Apr,2025
In the dynamic realm of cross-border e-commerce, TikTok Shop is a platform brimming with potential, captivating the attention of numerous small and medium-sized (SME) sellers. As it expands globally, the question of whether SMEs should venture into it is a hot topic. The 4seller ERP system, a vital tool for cross-border e-commerce, offers significant support for those eyeing TikTok Shop.
1. TikTok Shop: A Rising Star in Cross-Border E-Commerce
TikTok, famous for its short videos, has a massive user base of 1 billion monthly active users worldwide. Leveraging this, TikTok Shop emerged, blending content and e-commerce. Consumers can now buy products while enjoying videos or live streams, a "see it, buy it" experience that boosts purchases.
TikTok Shop has grown impressively globally. In Southeast Asia, it's a major player in live and short video e-commerce. In Europe and the US, it's steadily enhancing its e-commerce ecosystem, attracting more users and sellers.
2. TikTok Shop: A Boon for SMEs
2.1 Low Entry Barriers
Traditional cross-border e-commerce platforms often have high entry hurdles for SMEs with limited funds and experience. TikTok Shop changes this. With the 4seller ERP system, SMEs can manage store operations easily.
For product listing, the system enables quick collection, moving, and copying of products from various platforms. Its batch editing features speed up title, description, and price updates. Image editing tools make product photos more appealing, increasing clicks and sales.
Order management is simplified too. The system sends real-time updates, and its batch sheet printing and custom settings handle large orders efficiently.
2.2 Vast Traffic Reach
TikTok Shop's large user base is a major advantage. SMEs can use the platform's algorithm to show products to many potential customers. Through engaging videos or live streams, they can attract users and convert views into sales.
The 4seller ERP system's data analytics helps SMEs use this traffic well. It provides the TikTok hot-selling list, guiding product selection. The competitor tracking feature lets sellers monitor rivals' strategies and adjust theirs accordingly.
2.3 Efficient Supply Chain Management
Good supply chain management is key on TikTok Shop. The 4seller ERP system's inventory management updates stock in real-time, preventing overselling. Low stock alerts ensure timely restocking.
It also supports combined product management. Sellers can bundle related items, making shopping easier for customers and increasing order values. This helps SMEs cut costs, boost efficiency, and stay competitive.
3. Challenges on TikTok Shop
3.1 Changing Platform Rules
TikTok Shop's rules change as it develops. SMEs need to keep up to run their stores smoothly. Non-compliance can lead to penalties and lower visibility.
The 4seller ERP system keeps sellers informed about rule changes and offers guidance on compliance. For example, when listing requirements change, it notifies and helps optimize product info.
3.2 Fierce Competition and Market Uncertainty
More sellers on TikTok Shop mean tough competition. Standing out is hard. Also, global economic instability, changing consumer tastes, and politics add market uncertainty.
The 4seller ERP system's market analysis helps SMEs navigate this. By analyzing data on consumer trends and competitors, sellers can spot opportunities and develop relevant products.
4. The 4seller ERP System: A Key Asset
4.1 All-in-One Solution
The 4seller ERP system is a comprehensive tool for cross-border e-commerce. It covers product listing, order and inventory management, data analysis, and customer relationship management.
4.2 Tailored for TikTok Shop
Compared with other similar erp systems,the 4seller erp system has obvious advantages in docking with TikTok Shop. It has in-depth understanding and optimization of the rules and interfaces of the platform,and can achieve more stable and efficient docking. Secondly,the 4seller erp system has specially developed a series of targeted functions for the operation characteristics of TikTok Shop,such as TikTok Best-selling list,competition tracking, real-time update reminders of platform rules,etc,to better meet the operational needs of small and medium sellers in TikTok Shop.In addition,the operation interface of the 4seller ERP system is concise and easy to use,allowing even small and medium-sized sellers without rich technical experience to quickly master and use it,which greatly reduces the learning cost for sellers.
5. Deciding to Enter or Wait
5.1 Assess Your Business
Before joining TikTok Shop, SMEs should evaluate their business. This includes product quality, supply chain strength, and finances. The 4seller ERP system's data analytics provides insights into sales, inventory, and cash flow to aid this assessment.
5.2 Stay Agile
The cross-border e-commerce industry is changing rapidly.Whether it is choosing to enter or wait and see,small land medium-sized sellers need to maintain a continuous learning attitude and constantly adapt to changes in the market.TikTok Shop's rules and policies may be constantly adjusted,and consumers needs and preferences are also changing.Only by keeping up with these changes in time can we be invincible in the market competition.
At the same time,sellers themselves need to actively participate in various training courses,industry seminars,etc,exchange experience with peers,and constantly improve their operational capabilities and comprehensive quality.For example,sellers can participate in training courses on TikTok Shop operation skills,learn,how to make attractive short videos and live content,how to optimize product listings,how to carry out effective Client Server,etc;also,you can participate in industry seminars to understand the latest development trends and market dynamics of the cross-border e-commerce industry,communicate and cooperate with other sellers,expand business channels.
6. Conclusion: Seize Opportunities Wisely
TikTok Shop offers great opportunities for SMEs but also has risks. The 4seller ERP system can be a valuable partner, reducing entry barriers, improving efficiency, and aiding decision-making. SMEs should assess their capabilities, use available tools, and stay adaptable to succeed in cross-border e-commerce on TikTok Shop.
Amelia - 25 Apr,2025
TikTok, a social platform that is popular in over 150 countries around the world and boasts nearly one billion active users, has already become a huge treasure trove of traffic. Users spend approximately three hours on TikTok every day on average. Among them, around 62% are female, and the young demographic aged between 20 and 39 accounts for about 45.9% of the user base.
Facing such a vast and highly consumer-potential traffic market, numerous sellers have flocked to it, trying to explore new business growth points through video creation, live streaming sales, marketing promotion, and other means. However, as more and more sellers enter the market, the competition in the TikTok live streaming field has become increasingly fierce. How can one stand out in this red ocean and achieve massive sales growth?
Next, we will reveal the three core strategies to boost sales in the live streaming room and share how 4Seller provides comprehensive support for sellers to help skyrocket their store sales!
I. Four Key Points for Traffic Attraction - Injecting Massive Traffic into TikTok Live Streaming Rooms
TikTok, with its large traffic pool and untapped blue ocean of traffic, has attracted countless merchants to shift their advertising and marketing positions here. Compared with short videos, live streaming sales are more intuitive, and users can interact with the hosts in real-time, which greatly enhances the trust between the brand and the users. It is truly an excellent tool for product promotion.
However, different from daily sharing short videos, the promotional short videos before the start of a TikTok live stream play a vital role. The content of the promotional short videos must closely match the theme of the live streaming room so as to achieve accurate conversion of traffic. At the same time, considering that the majority of TikTok users are young people, the promotional short videos need to cater to their preferences, incorporate novel and interesting elements, and create gimmicks by combining with hot topics to achieve effective dissemination of the videos.
For example, during festive marketing periods such as Halloween and Christmas, content full of fun and freshness is often more popular. In addition, young people generally prefer exaggerated and brightly colored visual effects, so promotional short videos often use content with a strong visual impact in terms of appearance.
The promotional short videos also need to clearly convey several key elements to the users: the start time of the live streaming room, the theme of the live streaming room, and the reasons for users to watch the live streaming room. Specifically, it can be carried out from the following aspects:
Pay attention to the date and time of publishing promotional short videos
Generally, it is appropriate to publish promotional short videos about an hour before the live stream starts, so that users can enter the live streaming room when they brush across the videos. For important promotional events, operation staff need to publish preview videos a few days in advance and clearly inform users of the specific date and time of the live stream in the videos.
Clarify the purpose of the live streaming room
The core content of the promotional short videos is to clearly convey the theme of the live streaming room to the target consumers. Its main shooting techniques include story reporting type, product reporting type, and subtitle reporting type.
Take the promotional short video for diaper live streaming as an example. The host tells the story of encountering a toilet leak, making it dirtier when using tissues to deal with it, and finally successfully solving the problem with diapers that have good water absorption. At the end of the video, it is previewed that these diapers with good water absorption will have a live promotion from 9 am to 1 pm the next day, with exclusive preferential prices, and users are reminded with subtitles to participate in the live event on time.
Emphasize the reasons for entering the live streaming room
Among numerous TikTok live streaming rooms, to attract consumers to enter our live streaming room, the content of the promotional short videos must provide users with a sufficient reason. "Having what others don't have and being better at what others have" is an important factor to attract consumers to enter the live streaming room.
Pay attention to the timeliness of promotional short videos
The biggest difference between promotional short videos and regular short videos lies in their timeliness. Too many promotional short videos will affect the consistency of the brand account. Therefore, it is recommended to hide the promotional short videos after the live stream ends instead of deleting them. Because after hiding the videos, the data such as likes, comments, and shares will still be retained in the background. Once deleted, these data will disappear together, which will affect the weight of the account to a certain extent.
In addition, operation staff also need to conduct data analysis on the promotional short videos to continuously optimize the video content and attract more traffic to the live streaming room.
At the same time, the selection of the cover of the promotional short video cannot be ignored. A clear and interesting cover is more attractive to users when they browse the videos.
For example, a picture of a female host holding shoes and clothes with the cover text "Amazon Thanksgiving Day Outfit" can clearly convey the theme of the video and accurately attract interested users to watch. When publishing promotional short videos, sellers can also add relevant hot topics in the title, body text, tags, cover, etc., such as "#Thanksgiving Day", "#NewYork", etc. By leveraging the popularity of hot topics, it can bring more traffic to the videos and convert it to the live streaming room.
II. Master the Operation Skills of TikTok Live Streaming to Retain Viewers and Facilitate Order Placement
Not all products are suitable for sale in TikTok live streaming. Sellers who want to achieve great sales in TikTok live streaming rooms must choose the right products for live streaming sales. A successful live streaming room has certain requirements in terms of layout, product price, host, and live streaming content:
Background Decoration
When users enter the live streaming room, the first thing that catches their eye is the background of the live streaming room. When laying out the background of the live streaming room, it should be kept simple, highlighting the theme of the live stream and the product display, and placing the discount information of the live streaming room in a prominent position to enhance the attractiveness to consumers. The background decoration methods of different product categories also vary:
3C Digital Products
Brands in this category pay more attention to a sense of technology. Operation staff can use the method of projection to display product information on the background board, enhancing the technological atmosphere of the live streaming room. Through projection display, when the host explains the product features, users can more clearly and intuitively understand the product functions.
Home and Living Products
When displaying products, the main products should be placed in a prominent position, such as in the middle of the live streaming table. If the product price is favorable, it is recommended to enlarge the sticker to highlight the price advantage, which is very effective for price-sensitive users.
Beauty and Personal Care Products
For the background decoration, a professional makeup cabinet or a projection background board can be selected. During the live stream, the host needs to focus on demonstrating the usage effects of beauty products. At the same time, operation staff should switch the close-up and long-shot of the live streaming camera in a timely manner. The close-up can show the product details, color test effects, and facial makeup details, while the long-shot helps the host interact with users and promotes users to place orders.
Apparel Products
The host needs to focus on showing the wearing effect of the apparel, so it is best to show the whole body. Operation staff can use stickers in the live streaming room to indicate the host's height, weight, and other information, providing a reference for users. The display methods of different apparel categories also have some differences. For example, when live streaming children's clothing in a maternal and infant special session, the size of the children's clothing can be shown by comparing it with dolls. In a live stream of waist trainer products, a male model can be selected to show the elasticity effect of the product, highlighting the product quality and dispelling users' concerns.
Product Price
Observations show that the prices of products sold in TikTok live streaming rooms usually range from $10 to $45. Products with too low or too high unit prices have a relatively narrow audience, while most people are willing to purchase their favorite products through the live streaming room within this price range. This phenomenon is closely related to the user group of TikTok, which is mainly composed of Gen Z young people. Gen Z users are keen on impulsive consumption and pursue new and interesting things, which also brings business opportunities for merchants. Blind boxes, wigs, beauty products, nail art, DIY tool kits, accessories, home products, smart products, etc. have all achieved good sales results in TikTok live streaming rooms.
Host
The hosts of TikTok live streaming rooms for different products have their own characteristics, but they all possess in-depth knowledge of the products they promote, excellent language organization skills, and good interaction ability with the users in the live streaming room. In addition, for TikTok live streaming sales, it is suitable to select young, energetic, and good-looking hosts, which reflects the market trend.
Specific requirements for hosts include: having good communication, influence, and guiding abilities; mastering professional industry knowledge and being able to introduce products in detail and demonstrate their selling points; having strong oral presentation skills, field control ability, rhythm control ability, and on-the-spot adaptability; during the live stream, showing strong influence through product explanation, display, language, and body movements.
At the same time, the live streaming script needs to be planned in advance, incorporating interactive chats and naturally implanting marketing information around the preset topics. Hosts should avoid problems such as poor speech fluency, highly repetitive content, and forced shopping during their expressions, and also should not remain silent for a long time. In addition, the host's makeup and appearance should match the theme of the live streaming room. For example, it is not appropriate to wear heavy makeup when selling maternal and infant products, and the choice of clothing should avoid excessive exposure and the risk of accidental exposure.
Live Streaming Content
A high-quality live streaming sales event cannot be separated from the careful planning of the live streaming content. Although live streaming is dynamic, the theme and general sales ideas of the live streaming room need to be planned in advance, covering aspects such as the purpose of the live stream, atmosphere creation, discount setting, and the number of products arranged.
Taking the live streaming of puzzle toys such as game consoles, Rubik's Cubes, and Sudoku as an example, in addition to explaining and selling products, it is more important to capture the psychology of consumers. By having the host interact and actually play with the puzzle toys in the live streaming room while explaining, and truly presenting the elements of "fun and interesting", it can enhance users' curiosity and stimulate their purchasing desire.
III. Avoid Common Mistakes in TikTok Live Streaming to Ensure a Smooth Live Stream
Sellers also need to pay attention to many matters during the TikTok live streaming process:
First of all, ensuring the clarity of the live streaming room's broadcast screen is crucial. During the live stream, professional live streaming equipment is usually required for recording and filling light to ensure that the screen pixels are clear and leave a good impression on users. Sellers should debug the lighting, equipment, and network in advance to present the best live streaming effect.
Secondly, the preferential discounts and free lottery activities of merchants can effectively attract users to enter the live streaming room. During the live stream, the host should pay attention to interacting with users and compare the prices before and after the discount when introducing the product price. At the same time, regularly carry out lottery and small gift distribution activities to maintain users' enthusiasm for watching.
Finally, when conducting TikTok live streaming, sellers should fully consider the local consumption habits, select products accordingly, and adopt the ways that local users like for live streaming.
IV. 4Seller Helps Sellers Process Orders Efficiently and Ensures Worry-free Massive Sales
In addition to mastering the secrets of increasing sales in TikTok live streaming rooms, sellers must also correspondingly improve their order processing capabilities to ensure the smooth operation of their business after achieving massive sales. In this regard, 4Seller can provide powerful support for sellers.
4Seller supports batch printing of 1,000 shipping labels, pick lists and packing slips at one time, which greatly improves the printing efficiency and saves the time and labor costs of sellers. Whether it is daily orders or a large number of orders during promotional events, sellers can quickly complete the printing work.
Here is the helping tutorial you could follow to check how to print 1000 shipping labels at once.
At the same time, 4Seller also supports the function of One-click fulfillment. Sellers can simply operate to complete the order printing and delivery process, further improving the delivery speed. When used in conjunction with a barcode scanner, it can achieve the integration of packaging and delivery in one step, simplifying the operation steps and reducing the possibility of errors.
Here is the helping tutorial you could follow to check how to use one-click fulfillment.
In terms of order document management, 4Seller allows sellers to customize the printing templates for picking lists, packing lists, and shipping labels. Sellers can design personalized document templates according to their own business needs and brand styles, making the order processing process more standardized and professional.
Here is the helping tutorial you could follow to check how to adjust the print template.
In addition, 4Seller supports centralized management of return and refund orders. Sellers can clearly view the detailed information of all return and refund orders on one platform, including the reasons for return and the progress of refund, which is convenient for timely processing and improves customer satisfaction.
Here is the helping tutorial you could follow to check how to manage return and refund orders.
At the same time, 4Seller also supports setting logistics rules, which can automatically match the corresponding logistics channels according to the order types. In this way, sellers do not need to manually select the logistics method for each order. The system will intelligently match the most suitable logistics channel according to the preset rules, ensuring that orders can be delivered to customers at the fastest speed and with the best cost.
Here is the helping tutorial you could follow to check how to set logistics rules.
By mastering the above core strategies for achieving massive sales in TikTok live streaming and leveraging the powerful functions of 4Seller in order processing, sellers can better seize business opportunities in the promising TikTok live streaming market, achieve continuous sales growth, and stand out in the fierce competition!
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Final Words
Success on TikTok Live requires strategic prep, engaging execution, and seamless logistics. By combining viral content, optimized live setups, and 4Seller’s automation, sellers can turn TikTok’s traffic into explosive sales growth.
Ready to go live? Start optimizing today—and let 4Seller handle the rest! Irene - 22 Apr,2025
Recent Blog
When running a store on Germany's major e-commerce platform OTTO, sellers must strictly adhere to the platform's return policy requirements. This is especially crucial for sellers shipping through DHL, as OTTO explicitly requires sellers to provide free return labels (Retourenlabel) for buyers. Failure to comply not only negatively impacts customer experience but can also result in fines, account score deductions, or even account suspension.
So, why is uploading return labels necessary? How can you efficiently generate and upload them in bulk? Here’s a professional and systematic summary for you.
Why OTTO Sellers Must Upload Return Labels for Returns?
Platform Requirement
OTTO explicitly requires sellers to provide free and convenient return services for consumers. This is a crucial standard to enhance buyer experience and maintain overall competitiveness on the platform.
Compliance with German/EU Law
Under the German Distance Selling Act (Fernabsatzgesetz), consumers have the right to return items within 14 days without providing a reason. Sellers must offer an easy return channel to comply with the law and avoid legal risks.
Improve Store Ratings and Conversion Rates
An efficient return process directly impacts your store’s ratings (Verkäuferbewertung). High ratings bring more exposure and traffic, while reducing complaints and negative reviews related to returns.
Avoid Potential Penalties
Failing to provide return labels may result in account score deductions, fines (starting from €50), or even suspension of cooperation with OTTO. This can severely impact normal business operations.
What are Consequences of Not Uploading Return Labels?
Account Score Deduction (Lower Verkäuferbewertung)
OTTO evaluates sellers based on service quality, including shipping speed and return convenience. Failing to provide return labels harms customer experience, leading to complaints or negative reviews, which lowers your store’s score. ➔ Low ratings affect product rankings, visibility, and may cause you to lose the "Best Seller" badge.
Fines (Vertragsstrafe)
OTTO may fine sellers who violate platform policies, such as not offering the required return service. The fine typically starts at €50 and can accumulate for repeated offenses.
Suspension of Seller Account (Suspendierung)
Repeated violations, like customer complaints about returns or OTTO’s inspections showing non-compliant return processes, can result in OTTO suspending or terminating your seller account. This includes:
Suspension of new product listings
Removal of existing products
Complete contract termination
Damaged brand image and customer loss
Legal Risks (Abmahnung / Klage)
In Germany, consumer rights are highly protected. If a seller fails to provide an easy return process, consumers can file complaints with external agencies (e.g., Verbraucherzentrale, law firms), leading to official warning letters (Abmahnung) or even lawsuits. This can result in:
Lawyer fees
Court litigation costs
Compensation for consumer losses
Customer Loss and Damaged Brand Image
Even without platform penalties, poor customer experience can lead to reduced repurchase rates and harm your brand image. OTTO buyers expect high service quality, and failing to provide a smooth return process can easily cause you to lose a significant number of long-term customers.
How to Efficiently Generate and Upload DHL Return Labels?
Method 1: Bulk Generation via DHL Geschäftskundenportal
Suitable for: Small to medium-sized sellers looking for an intuitive process.
Steps for Efficient Return Label Generation:
Log in to your DHL Geschäftskundenportal (Business Customer Portal).
In the main menu, select:
"Retouren / Rücksendeetiketten erstellen" (Generate Return Labels)
Choose "Massenauftrag hochladen" (Bulk Order Upload) (Some systems might refer to it as Massenverarbeitung)
Upload an Excel or CSV file containing the following details:
Buyer’s Name
Buyer’s Address (Street, Postal Code, City, Country)
Order Number (Optional but recommended)
Shipping Weight (OTTO usually defaults to the 0.5kg - 2kg range)
Email (Optional, if you want to notify the customer via email)
Click "Upload." The system will automatically process the data and generate the corresponding return labels.
Download the generated PDF files. (Usually, each label is a separate PDF or bundled into a ZIP file.)
Note:
Ensure the CSV file format is correctly structured, as incorrect formatting will result in upload failure.
The bulk upload limit is 10,000 orders per batch.
For large quantities (e.g., over 1,000 orders), processing might take a few minutes, so please be patient.
Method 2: Automatically Generate Return Labels via 4Seller ERP System
4Seller can use the official DHL API to automatically generate return labels at the time of order shipment, which are then automatically pushed to the OTTO backend, eliminating the need for manual intervention.
Suitable for: Large and medium-sized sellers with high daily shipping volumes.
Steps for Automatic Return Label Generation:
Step 1: Connect OTTO Shop with 4Seller
Here is the detailed helping tutorial you could follow to check.
If you are a new user, in the setup wizard template on the 4Seller homepage, you can choose to connect your platform store, and click the OTTO icon to enter the authorized OTTO store page.
On the store management page, you can authorize a store regardless of whether you have authorized a store before. Click Store Manage in Settings, and then click the OTTO icon to enter the page to authorize the OTTO store.
Enter the OTTO authorize page, fill in the custom name, click connect.
After clicking connect, you will turn to the OTTO log in page, fill in the OTTO account and password information to log in. (4Seller only supports OTTO main account to integrate)
After log in pls follow the below steps to complete the authorization：
Once authorized successfully, will show the tips as below:
Step 2: Connect DHL with 4Seller
Here is the detailed helping tutorial you could follow to check.
Click Settings-Order&Shipping-Shipping Carriers-Major Parcel Carriers, find the DHL icon and click add.
Fill in the information and click Connect
Step 3: Set up Return Label for OTTO Orders in 4Seller
Here is the detailed helping tutorial you could follow to check.
Open the Process Settings page and fill in the required information. After that, you can click confirm.
Once you have finished the setting, when you buy the OTTO label, it will automatically purchase the return label through the carriers you set and send back the return tracking No. to OTTO platform, click the order details can check the return tracking No.
Note: If do not set the OTTO return label setting first, it will show an error when buying OTTO order labels, then it will guide you to set it up!
Step 4: Fulfill OTTO Orders via DHL via 4Seller
Here is the detailed helping tutorial you could follow to check.
Any problems pls contact 4Seller Support team: support@4seller.com
Advantages:
Fully Automated Process
Prevents Missing or Incorrect Orders
Significantly Reduces Labor Costs
Method 3: Manually Upload on OTTO Partner Connect Backend Suitable for: Sellers with fewer orders or those in the early stages of operation.
Steps for Automatic Return Label Generation:
Log in to the OTTO Partner Connect backend.
Find the corresponding order.
Manually upload the return label PDF file.
Save and confirm.
Disadvantages: The process is cumbersome and prone to errors, making it unsuitable for large-scale operations.
What Should a Standard DHL Return Label Template Include?
A valid return label should include the following information:
Sender (Buyer) information
Recipient (Seller's return address) information
A unique Sendungsnummer (tracking number)
A clear barcode
Return operation instructions
The standard format is as follows:
In conclusion
Selling on the OTTO platform requires proper management of DHL return labels, not only for compliance but also as a crucial factor in enhancing customer satisfaction and reducing operational risks.
The return experience has become a key competitive advantage for e-commerce sellers in Europe to achieve long-term success. For sellers with high daily order volumes, it is recommended to adopt the 4Seller ERP system early to implement bulk automation, improving overall operational efficiency.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Last but not least, follow our YouTube Channel and join our Facebook community today for more insightful eCommerce news and tips!
Irene - 29 Apr,2025
TikTok’s algorithm is a double-edged sword: it can catapult your content to millions or leave it buried in the abyss of “For You” page oblivion. But here’s the secret: you don’t need a fat ad budget to crack the code.
From viral audio clips to strategic duets, the platform rewards creators who master its trends and algorithms. Yet, one game-changing strategy often flies under the radar: partnering with the right influencers to amplify your reach. But how do you find them? Negotiate? Scale collaborations?
Enter 4Seller ERP’s One-Click Creator Invitation Extension—a tool designed to turn influencer outreach from a headache into a high-ROI strategy. Let’s dive into 12 proven tricks to skyrocket your TikTok views without paid ads, with a spotlight on how 4Seller can supercharge your creator partnerships.
How to Get More Views on TikTok Without Paying
1. Incorporate Relevant Hashtags
Hashtags are ubiquitous across social media platforms for categorizing, tagging, and discovering content—and TikTok is no exception. While their core function remains similar, TikTok hashtags also tap into trends and challenges, offering unique opportunities for visibility.
Strategic hashtag use helps more TikTok users discover your content and boosts your view count. Here are key tactics to identify the most effective hashtags:
Monitor Competitor Hashtags: Analyze which hashtags your competitors or niche leaders use to align with proven trends.
Leverage Hashtag Tools: Use platforms like TikTok Hashtags or third-party analytics tools to uncover trending and niche-specific options.
Utilize TikTok’s Autocomplete: Start typing a hashtag in your caption and let TikTok suggest popular or related variations.
Explore the “For You” Feed: Scour trending videos and challenges in your feed to spot emerging hashtags before they peak.
2. Develop Multi-Part Content Series
If a video performs exceptionally well, double down on strategic planning by creating multi-part content series. Expand on the winning formula to build anticipation and engagement.
TikTok’s Playlist feature now allows creators to group related videos into curated lists. This enables viewers to binge-watch your series in a single feed, enhancing retention and cross-promotion. For example:
Turn a “10-Minute Morning Routine” hit into a “7-Day Wellness Challenge” series.
Break down a complex topic (e.g., “Budgeting 101”) into bite-sized episodes like “Day 1: Tracking Expenses” and “Day 7: Saving Hacks.”
3. Incorporate Trending Audio Clips
Use popular songs, soundbites, or viral audio snippets in your videos. When users enjoy the audio, they can tap the spinning record icon in the bottom-right corner to explore more videos using the same sound—potentially directing traffic to your content.
While you don’t need to perform trending TikTok dances, integrating viral audio links your content to broader trends, maximizing discoverability. For example:
Ride the Wave of Viral Sounds: If a catchy soundbite (e.g., a comedic quote, movie line, or meme audio) is trending, weave it into your video organically.
Leverage Sound-Driven Engagement: Even non-dance creators can benefit—a cooking tutorial using a viral meme sound might attract users seeking humor and recipes.
4. Ride TikTok’s Viral Trends
Similarly, tapping into trending challenges, memes, or formats is a surefire way to gain attention. Trends span genres:
Dances/Challenges: TikTok’s staple (e.g., the “Renegade” dance).
Meme Formats: Reaction videos, relatable skits, or viral jokes (e.g., the Jennifer Lawrence “What do you mean?” meme).
Audio-Driven Content: Sound effects, voiceovers, or dialogue clips that users remix endlessly.
To stay ahead:
Immerse Yourself in the App: Spend time scrolling TikTok’s “For You” page to spot emerging trends organically.
Monitor Competitors and Brands: Analyze how peers or industry leaders adapt trends to their niche.
Set Weekly Check-Ins: Dedicate 15–30 minutes weekly to browse new sounds, effects, or challenges to keep your content fresh.
5. Know Your Target Audience
Who are you creating for? Understanding your ideal customers and the TikTok community you want to engage helps you craft content they genuinely want to see. When you align with their interests, they’re more likely to share your videos, boosting views organically.
Strategies to Define Your Audience:
Develop Audience Personas: Outline key demographics (age, location, interests), pain points, and content preferences. Use this to refine your account’s niche and tone.
Competitor Analysis: Study competitors’ content strategies, follower demographics, and top-performing posts (e.g., highest views, shares, or comments). Identify gaps or untapped angles in your niche.
Create Audience-Centric Content: Tailor videos to address your personas’ needs, humor, or aspirations. Use engagement metrics (e.g., saves, comments) to refine your approach iteratively.
6. Optimize Posting Times
Posting at the right moments increases the likelihood your audience sees your content. While general best practices exist, they vary by industry and audience behavior.
General Peak Times (Based on Aggregated Data):
Tuesdays: 2–6 PM
Wednesdays: 2–5 PM
Thursdays: 3–5 PM
How to Find Your Ideal Timing:
Review TikTok Analytics: Check your account’s “Follower Activity” tab to see when your audience is most active.
Test and Iterate: Experiment with posting at different times and track view velocity (e.g., how quickly videos gain traction in the first hour).
Align with Audience Habits: If your audience skews younger, prioritize evenings or weekends. For professionals, weekday afternoons might work better.
7. Cross-Promote Your Videos
Extend your reach by sharing TikTok content across other platforms. Strategies include:
Instagram Stories/Reels: Repurpose TikTok videos with a “Swipe Up” (if eligible) or “Link in Bio” call-to-action.
YouTube Shorts: Upload vertical videos with optimized titles/tags to capture YouTube’s short-form audience.
X (Formerly Twitter): Share TikTok links with concise captions and relevant hashtags (e.g., #TikTokMadeMeBuyIt).
Email/Newsletters: Embed TikTok videos in campaigns to drive traffic and showcase behind-the-scenes content.
8. Create Videos Based on Comments
If someone leaves a comment on your video and asks a question, you can respond either in the form of a text comment or by creating a new TikTok video in reply. The latter approach involves creating a link from the new video back to the original one. Those who are interested in finding out where the comment originated from will go watch the original video, thereby generating more views for you.
9. Duet/Stitch Popular Videos
Another way to create new TikTok videos is by dueting or stitching existing videos. Stitching involves playing a portion of an existing video and then seamlessly transitioning to your own recorded content. It's a great way to add extra context or commentary to someone else's video.
As illustrated in the example of a duet below, your video is placed side by side with an existing one. This is particularly suitable for responding to another video, such as a recipe video where OREO cookies are used as the main ingredient in an ice - cream sandwich.
Incorporating duet and stitch videos into your strategy can be an excellent way to boost your view counts — especially when you utilize videos from well - known creators.
10. Collaborate with Key Opinion Leaders (KOLs)
Speaking of well-known creators, partnering with them as part of an influencer marketing strategy is an effective way to expand your TikTok audience. When users see familiar faces—such as social media influencers, athletes, or celebrities—they are more likely to stay engaged, share your content, and follow your account.
Similarly, if you have influencers create content featuring your brand on their own channels, their followers may click through to your profile and start exploring some of your videos.
Now, how exactly can you identify the right creators to promote your brand?
Partnering with the right TikTok creators can amplify your reach without paid ads. To streamline this process, use tools like 4Seller ERP, which automates creator discovery and outreach. Here’s how its key features work:
Smart Creator Filtering After installing the 4Seller ERP plugin, dive into a data-driven creator database. Filter potential partners by:
Creator Type: Distinguish between individual creators (nano/micro-influencers) and agency-managed accounts (MCNs) to align with your campaign scale.
Video Performance Metrics: Prioritize creators with consistent high-view videos, viral potential (based on engagement-to-view ratios), and niche relevance.
Audience Demographics: Match creators whose followers align with your target market (e.g., age 18–24, gender, location) to ensure authenticity and conversion potential.
Batch Invitation & Quick-Reply Templates Save time with bulk outreach automation:
One-Click Invitations: Select multiple creators and send personalized collaboration requests in seconds, eliminating repetitive manual work.
Customizable Templates: Pre-set reply templates for common scenarios (e.g., product gifting, affiliate terms) and adapt them with dynamic fields (e.g., {CreatorName}, {CampaignDeadline}) for a professional touch.
Here are the helping tutorial you could follow to check.
By combining targeted filtering with efficient communication, 4Seller ERP helps you scale creator partnerships while maintaining control over quality and brand alignment.
11. Participate in TikTok Challenges
There are various types of TikTok challenges, but they mainly fall into two categories: branded challenges and community challenges. Branded challenges are centered around your products or services; they are challenges created by your brand to engage your audience. Community challenges, on the other hand, are initiated by creators and users.
Try to launch a unique branded challenge that invites your audience to participate and see how much impact you can generate. Alternatively, keep an eye out for community challenges that are relevant to your brand or products.
12. Maintain Consistency
Account weight (or authority) is best built on the premise of consistent updates and the creation of a large volume of content. TikTok recommends posting 1–4 times a day. If you want to maintain momentum and truly grow your account, share content as frequently as possible while keeping a steady rhythm. Creating a social media content calendar can be extremely helpful, as it allows you to plan your content in advance.
In conclusion
TikTok’s algorithm doesn’t care about your brand’s size—it cares about engagement, relevance, and momentum. By leveraging the 12 strategies outlined above (from hashtag hacks to duet magic), you’re already ahead of the curve. But here’s the kicker: none of these tactics work in a vacuum.
To truly scale, you need a network of creators who amplify your content, a system to streamline partnerships, and a data-driven approach to ensure every collaboration hits the mark. That’s where 4Seller ERP’s One-Click Creator Invitation Plugin shines.
No more manual outreach. Batch-invite influencers with personalized templates.
No more guesswork. Filter creators by niche, engagement rates, and audience demographics.
No more wasted time. Turn hours of outreach into seconds with automation.
Whether you’re a solo creator, a DTC brand, or an agency, 4Seller ERP is your secret weapon to unlock TikTok’s organic reach without breaking the bank.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more in - depth performance metrics and additional case studies, explore verified customer reviews on Trustpilot or visit the 4Seller Shopify App Store profile.
Final Words
Integrating Shopify with Temu using 4Seller not only broadens your customer reach but also significantly boosts your profitability. If you’re on the lookout for a reliable multichannel selling solution to propel your e - commerce journey, give 4Seller a try. It’s 100% free for all sellers, and our team is always available to assist you with any queries. Follow our YouTube Channel and join our Facebook community for the latest e-commerce insights and tips.
👉 Ready to turn influencer partnerships into a view-boosting machine?
Click here to install 4Seller ERP's extension now and start scaling your TikTok game—one strategic collaboration at a time.
Your audience is waiting. Don’t keep them scrolling. 🚀
Irene - 28 Apr,2025
In the ever-evolving world of TikTok creator marketing, brands are constantly seeking innovative ways to collaborate with influencers and maximize their return on investment. Amidst the sea of creators, each with their unique strengths and niches, the challenge lies not only in finding the right partners but also in evaluating their true potential to drive meaningful engagement and conversions. Enter 4Seller ERP – the revolutionary one-click creator screening plugin designed to empower brands with data-driven insights, streamline their creator discovery process, and unlock unprecedented growth opportunities.
In this article, we’ll delve into the most popular TikTok collaboration models, explore strategies for finding top-tier creators, and reveal how 4Seller ERP can be your ultimate ally in navigating the creator economy landscape.
What is the Popular Collaboration Models in TikTok Creator Marketing?
1. Content Marketing Collaboration with Creators
Inviting creators to engage in short-video content marketing collaborations is the most common approach. Brand merchants can identify suitable creators based on their product categories and specific needs.
There are numerous creative formats to explore, such as skits, lifestyle vlogs, product reviews, talent showcases, and unboxing/try-on sessions.
2. Hashtag Challenges & Creator Collaboration
On TikTok, 80% of users enjoy participating in challenges! These challenges are characterized by their low entry barriers, high replicability, catchy music, and strong viral potential, making them highly effective at sparking trends.
The mainstream strategy involves brand merchants selecting KOLs (Key Opinion Leaders) aligned with their brand identity as the initial challengers, then leveraging mid-tier and micro-influencers to amplify the campaign. This approach utilizes the creators' influence to attract a wider audience to join the challenge.
3. Ad Placement & Creator Collaboration
On TikTok, brands can not only harness creators' organic reach but also supplement it with paid advertising.
The most prevalent collaboration method involves integrating creators with In-feed ads, which appear as users scroll through their "For You" feeds. This approach offers significant exposure and drives effective traffic and conversion benefits.
4. TikTok Creator Live Streaming for Product Sales
Compared to short-video content marketing, live streaming by creators offers enhanced interactivity, a stronger focus on stimulating consumer purchases, and a better way to gauge audience demand.
The key to successful TikTok creator marketing lies in finding creators who align with your target market. Brands need to collaborate with creators to devise creative strategies that not only pique their audience's interest in your brand and products but also foster brand loyalty and strengthen fan engagement.
How to Find TikTok Creators Who Can Bring Sales?
The process of finding creators is somewhat similar to finding customers, but creators differ from customers in key ways. While customers purchase products based on interest or need, creators prioritize whether a product aligns with their video style and resonates with their audience. They also consider the product's quality, as they must maintain their reputation and protect their fan base. So, specifically, through which channels can we locate them?
1. Social Media Platforms
Sellers can search for creators on platforms like YouTube, Twitter, Facebook (though note that direct creator outreach on Facebook may be limited compared to others), Instagram, etc., by entering product-related keywords. Review their profiles to gather information. If you can't find their contact details on these platforms, conduct a broader web search using their names.
2. Purchasing Creator Information from Peers
Sellers can utilize third-party software available in the market to purchase creator information from competitors or peers within the industry.
3. Industry Referrals
Every profession has its own circles where information is shared and resources are exchanged. The creator community is no exception. Once you establish stable cooperative relationships with some creators, you can ask them to recommend familiar creator friends. Similarly, you can introduce other sellers to creators, fostering a mutually beneficial and supportive environment.
4. Sending In-Platform Messages
Sending in-platform messages is a fundamental yet delicate approach. Care must be taken to avoid violating platform policies, which could result in warnings, account restrictions, or even suspension. The key is to engage in natural, user-focused communication, gradually nurturing interest and rapport. When the creator shows genuine interest and affinity for your product, a collaboration becomes more likely.
5. Searching via Google or Blogs
Use blog search engines like Blog Search Engine.org or directly search keywords on Google to find relevant creators or their content.
6. Waiting for Creators to Approach You
Well-known brands like Anker provide collaboration channels on their self-built websites for creators. They leave information such as name, address, email, follower count, blog links, social media profiles, product descriptions, and preferred contact methods for collaboration inquiries. However, this approach typically requires sellers to have a strong brand presence.
When seeking creators, sellers should also be mindful of several considerations:
Selecting Suitable Creators for Product Promotion: It's a common pitfall to judge collaboration potential solely based on a creator's follower count. Instead, prioritize creators whose content and audience align with your product. This alignment often yields better promotional results.
Clarifying Product Promotion Objectives: Define clear goals for your creator collaborations, such as driving traffic to your website, enhancing brand awareness, or reaching specific consumer demographics. Having these objectives in mind will guide your efforts effectively.
Identifying Target Consumer Groups: Understanding your target audience is crucial for successful creator marketing. This knowledge ensures that your collaborations resonate with the right people and achieve your desired outcomes.
Finding creators is the first step in launching a creator marketing campaign. However, with the rapid growth of social media and the internet in recent years, the creator landscape has become increasingly diverse, with varying levels of quality. Many creators may have inflated follower counts that don't accurately reflect their true influence, often resorting to artificial means to boost numbers. Choosing the wrong creator or conveying inaccurate messages can harm your brand. Therefore, thorough research and due diligence are essential when selecting creators for your campaigns.
How to Evaluate TikTok Creator Quality?
To achieve the best results in creator marketing, it's crucial to select creators who are the most suitable for your products and brand from a vast pool of options. So, how exactly can we evaluate the quality of a creator?
1. Influence
When assessing a creator, the first metric many people look at is follower count. Based on this, creators can be categorized into three levels: micro, macro, and mega.
Micro-influencers (1,000 - 100,000 followers): Although their follower count may not be as high, they typically have high engagement rates and a loyal, trusting fan base. They often specialize in a specific niche, resulting in a higher return on investment (ROI). They are also more willing to invest time in interacting with their followers. Micro-influencers are relatively easy to find, and many offer product reviews free of charge.
Macro-influencers (100,000 - 1,000,000 followers): They have a large reach but generally lower engagement rates. They prioritize content quality and often charge higher fees. Collaborating with macro-influencers can be more challenging, and it usually involves a cost.
Mega-influencers (over 1,000,000 followers): These creators have an enormous following and generate significant traffic.
2. Sponsorship Status
If you frequently watch YouTube videos, you may have noticed creators disclosing sponsorships at the beginning, end, or in the description, stating, "This video is sponsored by xxx brand." This is in compliance with the Federal Trade Commission (FTC) regulations in the United States, which require creators to disclose any paid promotions to avoid misleading the audience.
The choice between sponsored and non-sponsored creators depends on your marketing objectives or content type. If your goal is to generate short-term brand exposure through simple product placements, sponsored creators might be suitable. You can discuss specific requirements with them in advance. However, if you aim to obtain a creator's endorsement to validate product functionality, especially for reviews, non-sponsored creators are preferable. They typically only require a free sample, which they may even return. They may also earn through affiliate marketing without additional fees, allowing them to present the product authentically without being influenced by the brand.
3. Relevance of Published Content
It's essential to review a creator's past product reviews, competitor collaborations, and channel consistency to determine if their content aligns with your product positioning. Thematic relevance directly impacts content conversion rates.
4. Audience Engagement
A large follower count doesn't necessarily mean genuine likability or trust. Some creators may purchase fake followers, so audience engagement is a better indicator of a creator's influence.
Three common metrics used in YouTube marketing to evaluate video performance can also be applied to assess a creator's audience engagement:
Average views per 100 followers: For instance, if a creator has 100 followers and an average of 20 views per video, the engagement rate is 20%. Generally, mega-influencers may have around 10%, macro-influencers 20%-30%, and micro-influencers over 30%, sometimes even exceeding 100%. A higher percentage indicates greater video popularity. However, this metric alone doesn't guarantee authenticity, as views can also be artificially inflated. Therefore, sellers can also focus on:
Likes per 100 views
Comments per 100 views
These two metrics best reflect video quality, content value, and audience affection for the creator. Building genuine interaction takes time, and comment fraud is costly.
5. Audience Reception to Creator's Recommendations
The authenticity and authority of a creator's statements can significantly influence fans' purchasing decisions. To gauge this, read the comments under their videos to see if there are more endorsements or criticisms. If your brand is well-known and receives numerous collaboration inquiries from creators, ensure they provide relevant data and past collaboration cases for your review, using the criteria mentioned above.
6. Utilizing Official Third-Party Applications - 4Seller ERP (One-Click Creator Screening Plugin)
By installing the 4Seller ERP plugin, you can filter creators suitable for your business growth based on creator type, video performance, and audience demographics.
How to Use 4Seller ERP to Screen Creators？
Here is the detailed helping tutorial you could follow to check.
1. Creator Type Screening
Individual vs. Agency Accounts
Individual Accounts: Ideal for small to medium-sized brands, especially in niche verticals (e.g., beauty, 3C accessories) due to high fan loyalty and content specialization. For example, a home decor brand achieved a 30% month-over-month GMV growth by collaborating with individual home decor bloggers with 50,000-200,000 followers and an engagement rate of ≥8%.
Agency Accounts: Suitable for promotional campaigns during major sales events or new product launches due to their strong resource integration capabilities and multi-domain creator reach. For instance, a 3C brand collaborated with an MCN agency, selecting its top 10 digital product influencers based on GMV, resulting in over $1 million in first-day sales for a new product.
Sample Conditions:
Niche Alignment: Choose creators with >80% audience match in the relevant vertical (e.g., a maternal and child brand selects creators in the maternal and child niche).
Historical Collaboration Data: Exclude creators without Amazon sales history and prioritize those with a conversion rate of ≥15%.
2. Video Performance Screening
Key Metrics:
Views: Screen for an average of ≥100,000 views in the last 30 days (with >30% of videos being viral).
Engagement Rate: ≥4% (likes, comments, shares), indicating strong audience participation.
Conversion Rate: CTR (click-through rate) >8%, CR (conversion rate) >15% (benchmark for the apparel category).
Dynamic Commission Strategy:
Increase commission by 3% for creators with CTR <5%; allocate an additional budget of 500forthosewithCTR>102.05 million in sales by selecting high-engagement creators.
3. Audience Demographics Screening
Basic Attributes:
Age: Align with product positioning. For instance, a beauty brand selects creators with ≥70% female followers aged 18-35.
Gender: Prioritize accounts with ≥85% female followers for maternal and child products.
Location: For cross-border brands, select creators with a high percentage of followers from target markets (e.g., ≥60% North American followers for the US market).
Behavioral Tags:
Active Hours: Optimize release times based on audience activity peaks. For example, a clothing brand discovered that its audience is most active between 8-10 PM and requested creators to post during this window.
Spending Preferences: Use historical sales data to identify creators with followers who prefer high-ticket items. For instance, a 3C brand selects creators with ≥40% of followers having purchased products priced at $50+.
Industry-Specific Screening Examples
1. Beauty Brands
Screening Conditions:
Creator Type: Individual beauty bloggers with 100,000-500,000 followers.
Video Performance: ≥200,000 average views in the last 30 days, ≥6% engagement rate.
Audience Demographics: ≥85% female, ≥70% aged 18-35, ≥50% with a history of purchasing beauty products.
Results: A domestic beauty brand achieved a 45% month-over-month increase in video-driven GMV by collaborating with creators meeting these criteria.
2. Home Decor Brands
Screening Conditions:
Creator Type: Home decor vertical agency accounts with top 20 GMV-generating influencers.
Video Performance: Single video with ≥500,000 views, CTR ≥10%.
Audience Demographics: ≥60% aged 25-40, ≥40% homemakers/renovators.
Results: A home decor brand sold over 2,000 mattresses in its initial launch by collaborating with high-conversion creators.
3.3C Brands
Screening Conditions:
Creator Type: Tech vertical individual accounts with 200,000-1,000,000 followers.
Video Performance: ≥300,000 average views in the last 30 days, ≥15% of comments mentioning keywords like "tech-savvy" or "cost-effective."
Audience Demographics: ≥70% male, ≥60% aged 18-30, ≥55% with a history of purchasing 3C products.
Results: An earphone brand achieved over $100,000 in GMV in its first month by collaborating with high-engagement creators.
In conlusion
In the fast-paced world of TikTok creator marketing, the key to success lies in precision, authenticity, and scalability. By leveraging the most popular collaboration models—from content marketing and hashtag challenges to live streaming and ad placements—brands can create impactful campaigns that resonate with their target audiences. However, the true game-changer is 4Seller ERP – the one-click creator screening plugin that transforms the way brands discover, evaluate, and collaborate with influencers.
With its advanced analytics, audience demographics filtering, and dynamic commission optimization, 4Seller ERP ensures that brands partner with creators who not only align with their product positioning but also deliver measurable ROI. Whether you’re a beauty brand seeking niche influencers, a 3C brand targeting tech enthusiasts, or a home decor brand aiming for homemakers, 4Seller ERP’s industry-specific screening criteria empower you to make data-backed decisions.
In an era where creator quality often outweighs follower count, 4Seller ERP stands as the ultimate guardian of brand reputation and marketing efficiency. By harnessing its power, brands can navigate the creator economy with confidence, turning collaborations into conversions and influencers into long-term brand advocates.
Ready to elevate your TikTok creator marketing strategy? Install 4Seller ERP today and unlock a world of high-quality, high-performing creators tailored to your business needs. Your next big campaign starts here!
Irene - 25 Apr,2025
In the dynamic realm of cross-border e-commerce, TikTok Shop is a platform brimming with potential, captivating the attention of numerous small and medium-sized (SME) sellers. As it expands globally, the question of whether SMEs should venture into it is a hot topic. The 4seller ERP system, a vital tool for cross-border e-commerce, offers significant support for those eyeing TikTok Shop.
1. TikTok Shop: A Rising Star in Cross-Border E-Commerce
TikTok, famous for its short videos, has a massive user base of 1 billion monthly active users worldwide. Leveraging this, TikTok Shop emerged, blending content and e-commerce. Consumers can now buy products while enjoying videos or live streams, a "see it, buy it" experience that boosts purchases.
TikTok Shop has grown impressively globally. In Southeast Asia, it's a major player in live and short video e-commerce. In Europe and the US, it's steadily enhancing its e-commerce ecosystem, attracting more users and sellers.
2. TikTok Shop: A Boon for SMEs
2.1 Low Entry Barriers
Traditional cross-border e-commerce platforms often have high entry hurdles for SMEs with limited funds and experience. TikTok Shop changes this. With the 4seller ERP system, SMEs can manage store operations easily.
For product listing, the system enables quick collection, moving, and copying of products from various platforms. Its batch editing features speed up title, description, and price updates. Image editing tools make product photos more appealing, increasing clicks and sales.
Order management is simplified too. The system sends real-time updates, and its batch sheet printing and custom settings handle large orders efficiently.
2.2 Vast Traffic Reach
TikTok Shop's large user base is a major advantage. SMEs can use the platform's algorithm to show products to many potential customers. Through engaging videos or live streams, they can attract users and convert views into sales.
The 4seller ERP system's data analytics helps SMEs use this traffic well. It provides the TikTok hot-selling list, guiding product selection. The competitor tracking feature lets sellers monitor rivals' strategies and adjust theirs accordingly.
2.3 Efficient Supply Chain Management
Good supply chain management is key on TikTok Shop. The 4seller ERP system's inventory management updates stock in real-time, preventing overselling. Low stock alerts ensure timely restocking.
It also supports combined product management. Sellers can bundle related items, making shopping easier for customers and increasing order values. This helps SMEs cut costs, boost efficiency, and stay competitive.
3. Challenges on TikTok Shop
3.1 Changing Platform Rules
TikTok Shop's rules change as it develops. SMEs need to keep up to run their stores smoothly. Non-compliance can lead to penalties and lower visibility.
The 4seller ERP system keeps sellers informed about rule changes and offers guidance on compliance. For example, when listing requirements change, it notifies and helps optimize product info.
3.2 Fierce Competition and Market Uncertainty
More sellers on TikTok Shop mean tough competition. Standing out is hard. Also, global economic instability, changing consumer tastes, and politics add market uncertainty.
The 4seller ERP system's market analysis helps SMEs navigate this. By analyzing data on consumer trends and competitors, sellers can spot opportunities and develop relevant products.
4. The 4seller ERP System: A Key Asset
4.1 All-in-One Solution
The 4seller ERP system is a comprehensive tool for cross-border e-commerce. It covers product listing, order and inventory management, data analysis, and customer relationship management.
4.2 Tailored for TikTok Shop
Compared with other similar erp systems,the 4seller erp system has obvious advantages in docking with TikTok Shop. It has in-depth understanding and optimization of the rules and interfaces of the platform,and can achieve more stable and efficient docking. Secondly,the 4seller erp system has specially developed a series of targeted functions for the operation characteristics of TikTok Shop,such as TikTok Best-selling list,competition tracking, real-time update reminders of platform rules,etc,to better meet the operational needs of small and medium sellers in TikTok Shop.In addition,the operation interface of the 4seller ERP system is concise and easy to use,allowing even small and medium-sized sellers without rich technical experience to quickly master and use it,which greatly reduces the learning cost for sellers.
5. Deciding to Enter or Wait
5.1 Assess Your Business
Before joining TikTok Shop, SMEs should evaluate their business. This includes product quality, supply chain strength, and finances. The 4seller ERP system's data analytics provides insights into sales, inventory, and cash flow to aid this assessment.
5.2 Stay Agile
The cross-border e-commerce industry is changing rapidly.Whether it is choosing to enter or wait and see,small land medium-sized sellers need to maintain a continuous learning attitude and constantly adapt to changes in the market.TikTok Shop's rules and policies may be constantly adjusted,and consumers needs and preferences are also changing.Only by keeping up with these changes in time can we be invincible in the market competition.
At the same time,sellers themselves need to actively participate in various training courses,industry seminars,etc,exchange experience with peers,and constantly improve their operational capabilities and comprehensive quality.For example,sellers can participate in training courses on TikTok Shop operation skills,learn,how to make attractive short videos and live content,how to optimize product listings,how to carry out effective Client Server,etc;also,you can participate in industry seminars to understand the latest development trends and market dynamics of the cross-border e-commerce industry,communicate and cooperate with other sellers,expand business channels.
6. Conclusion: Seize Opportunities Wisely
TikTok Shop offers great opportunities for SMEs but also has risks. The 4seller ERP system can be a valuable partner, reducing entry barriers, improving efficiency, and aiding decision-making. SMEs should assess their capabilities, use available tools, and stay adaptable to succeed in cross-border e-commerce on TikTok Shop.
Amelia - 25 Apr,2025
TikTok, a social platform that is popular in over 150 countries around the world and boasts nearly one billion active users, has already become a huge treasure trove of traffic. Users spend approximately three hours on TikTok every day on average. Among them, around 62% are female, and the young demographic aged between 20 and 39 accounts for about 45.9% of the user base.
Facing such a vast and highly consumer-potential traffic market, numerous sellers have flocked to it, trying to explore new business growth points through video creation, live streaming sales, marketing promotion, and other means. However, as more and more sellers enter the market, the competition in the TikTok live streaming field has become increasingly fierce. How can one stand out in this red ocean and achieve massive sales growth?
Next, we will reveal the three core strategies to boost sales in the live streaming room and share how 4Seller provides comprehensive support for sellers to help skyrocket their store sales!
I. Four Key Points for Traffic Attraction - Injecting Massive Traffic into TikTok Live Streaming Rooms
TikTok, with its large traffic pool and untapped blue ocean of traffic, has attracted countless merchants to shift their advertising and marketing positions here. Compared with short videos, live streaming sales are more intuitive, and users can interact with the hosts in real-time, which greatly enhances the trust between the brand and the users. It is truly an excellent tool for product promotion.
However, different from daily sharing short videos, the promotional short videos before the start of a TikTok live stream play a vital role. The content of the promotional short videos must closely match the theme of the live streaming room so as to achieve accurate conversion of traffic. At the same time, considering that the majority of TikTok users are young people, the promotional short videos need to cater to their preferences, incorporate novel and interesting elements, and create gimmicks by combining with hot topics to achieve effective dissemination of the videos.
For example, during festive marketing periods such as Halloween and Christmas, content full of fun and freshness is often more popular. In addition, young people generally prefer exaggerated and brightly colored visual effects, so promotional short videos often use content with a strong visual impact in terms of appearance.
The promotional short videos also need to clearly convey several key elements to the users: the start time of the live streaming room, the theme of the live streaming room, and the reasons for users to watch the live streaming room. Specifically, it can be carried out from the following aspects:
Pay attention to the date and time of publishing promotional short videos
Generally, it is appropriate to publish promotional short videos about an hour before the live stream starts, so that users can enter the live streaming room when they brush across the videos. For important promotional events, operation staff need to publish preview videos a few days in advance and clearly inform users of the specific date and time of the live stream in the videos.
Clarify the purpose of the live streaming room
The core content of the promotional short videos is to clearly convey the theme of the live streaming room to the target consumers. Its main shooting techniques include story reporting type, product reporting type, and subtitle reporting type.
Take the promotional short video for diaper live streaming as an example. The host tells the story of encountering a toilet leak, making it dirtier when using tissues to deal with it, and finally successfully solving the problem with diapers that have good water absorption. At the end of the video, it is previewed that these diapers with good water absorption will have a live promotion from 9 am to 1 pm the next day, with exclusive preferential prices, and users are reminded with subtitles to participate in the live event on time.
Emphasize the reasons for entering the live streaming room
Among numerous TikTok live streaming rooms, to attract consumers to enter our live streaming room, the content of the promotional short videos must provide users with a sufficient reason. "Having what others don't have and being better at what others have" is an important factor to attract consumers to enter the live streaming room.
Pay attention to the timeliness of promotional short videos
The biggest difference between promotional short videos and regular short videos lies in their timeliness. Too many promotional short videos will affect the consistency of the brand account. Therefore, it is recommended to hide the promotional short videos after the live stream ends instead of deleting them. Because after hiding the videos, the data such as likes, comments, and shares will still be retained in the background. Once deleted, these data will disappear together, which will affect the weight of the account to a certain extent.
In addition, operation staff also need to conduct data analysis on the promotional short videos to continuously optimize the video content and attract more traffic to the live streaming room.
At the same time, the selection of the cover of the promotional short video cannot be ignored. A clear and interesting cover is more attractive to users when they browse the videos.
For example, a picture of a female host holding shoes and clothes with the cover text "Amazon Thanksgiving Day Outfit" can clearly convey the theme of the video and accurately attract interested users to watch. When publishing promotional short videos, sellers can also add relevant hot topics in the title, body text, tags, cover, etc., such as "#Thanksgiving Day", "#NewYork", etc. By leveraging the popularity of hot topics, it can bring more traffic to the videos and convert it to the live streaming room.
II. Master the Operation Skills of TikTok Live Streaming to Retain Viewers and Facilitate Order Placement
Not all products are suitable for sale in TikTok live streaming. Sellers who want to achieve great sales in TikTok live streaming rooms must choose the right products for live streaming sales. A successful live streaming room has certain requirements in terms of layout, product price, host, and live streaming content:
Background Decoration
When users enter the live streaming room, the first thing that catches their eye is the background of the live streaming room. When laying out the background of the live streaming room, it should be kept simple, highlighting the theme of the live stream and the product display, and placing the discount information of the live streaming room in a prominent position to enhance the attractiveness to consumers. The background decoration methods of different product categories also vary:
3C Digital Products
Brands in this category pay more attention to a sense of technology. Operation staff can use the method of projection to display product information on the background board, enhancing the technological atmosphere of the live streaming room. Through projection display, when the host explains the product features, users can more clearly and intuitively understand the product functions.
Home and Living Products
When displaying products, the main products should be placed in a prominent position, such as in the middle of the live streaming table. If the product price is favorable, it is recommended to enlarge the sticker to highlight the price advantage, which is very effective for price-sensitive users.
Beauty and Personal Care Products
For the background decoration, a professional makeup cabinet or a projection background board can be selected. During the live stream, the host needs to focus on demonstrating the usage effects of beauty products. At the same time, operation staff should switch the close-up and long-shot of the live streaming camera in a timely manner. The close-up can show the product details, color test effects, and facial makeup details, while the long-shot helps the host interact with users and promotes users to place orders.
Apparel Products
The host needs to focus on showing the wearing effect of the apparel, so it is best to show the whole body. Operation staff can use stickers in the live streaming room to indicate the host's height, weight, and other information, providing a reference for users. The display methods of different apparel categories also have some differences. For example, when live streaming children's clothing in a maternal and infant special session, the size of the children's clothing can be shown by comparing it with dolls. In a live stream of waist trainer products, a male model can be selected to show the elasticity effect of the product, highlighting the product quality and dispelling users' concerns.
Product Price
Observations show that the prices of products sold in TikTok live streaming rooms usually range from $10 to $45. Products with too low or too high unit prices have a relatively narrow audience, while most people are willing to purchase their favorite products through the live streaming room within this price range. This phenomenon is closely related to the user group of TikTok, which is mainly composed of Gen Z young people. Gen Z users are keen on impulsive consumption and pursue new and interesting things, which also brings business opportunities for merchants. Blind boxes, wigs, beauty products, nail art, DIY tool kits, accessories, home products, smart products, etc. have all achieved good sales results in TikTok live streaming rooms.
Host
The hosts of TikTok live streaming rooms for different products have their own characteristics, but they all possess in-depth knowledge of the products they promote, excellent language organization skills, and good interaction ability with the users in the live streaming room. In addition, for TikTok live streaming sales, it is suitable to select young, energetic, and good-looking hosts, which reflects the market trend.
Specific requirements for hosts include: having good communication, influence, and guiding abilities; mastering professional industry knowledge and being able to introduce products in detail and demonstrate their selling points; having strong oral presentation skills, field control ability, rhythm control ability, and on-the-spot adaptability; during the live stream, showing strong influence through product explanation, display, language, and body movements.
At the same time, the live streaming script needs to be planned in advance, incorporating interactive chats and naturally implanting marketing information around the preset topics. Hosts should avoid problems such as poor speech fluency, highly repetitive content, and forced shopping during their expressions, and also should not remain silent for a long time. In addition, the host's makeup and appearance should match the theme of the live streaming room. For example, it is not appropriate to wear heavy makeup when selling maternal and infant products, and the choice of clothing should avoid excessive exposure and the risk of accidental exposure.
Live Streaming Content
A high-quality live streaming sales event cannot be separated from the careful planning of the live streaming content. Although live streaming is dynamic, the theme and general sales ideas of the live streaming room need to be planned in advance, covering aspects such as the purpose of the live stream, atmosphere creation, discount setting, and the number of products arranged.
Taking the live streaming of puzzle toys such as game consoles, Rubik's Cubes, and Sudoku as an example, in addition to explaining and selling products, it is more important to capture the psychology of consumers. By having the host interact and actually play with the puzzle toys in the live streaming room while explaining, and truly presenting the elements of "fun and interesting", it can enhance users' curiosity and stimulate their purchasing desire.
III. Avoid Common Mistakes in TikTok Live Streaming to Ensure a Smooth Live Stream
Sellers also need to pay attention to many matters during the TikTok live streaming process:
First of all, ensuring the clarity of the live streaming room's broadcast screen is crucial. During the live stream, professional live streaming equipment is usually required for recording and filling light to ensure that the screen pixels are clear and leave a good impression on users. Sellers should debug the lighting, equipment, and network in advance to present the best live streaming effect.
Secondly, the preferential discounts and free lottery activities of merchants can effectively attract users to enter the live streaming room. During the live stream, the host should pay attention to interacting with users and compare the prices before and after the discount when introducing the product price. At the same time, regularly carry out lottery and small gift distribution activities to maintain users' enthusiasm for watching.
Finally, when conducting TikTok live streaming, sellers should fully consider the local consumption habits, select products accordingly, and adopt the ways that local users like for live streaming.
IV. 4Seller Helps Sellers Process Orders Efficiently and Ensures Worry-free Massive Sales
In addition to mastering the secrets of increasing sales in TikTok live streaming rooms, sellers must also correspondingly improve their order processing capabilities to ensure the smooth operation of their business after achieving massive sales. In this regard, 4Seller can provide powerful support for sellers.
4Seller supports batch printing of 1,000 shipping labels, pick lists and packing slips at one time, which greatly improves the printing efficiency and saves the time and labor costs of sellers. Whether it is daily orders or a large number of orders during promotional events, sellers can quickly complete the printing work.
Here is the helping tutorial you could follow to check how to print 1000 shipping labels at once.
At the same time, 4Seller also supports the function of One-click fulfillment. Sellers can simply operate to complete the order printing and delivery process, further improving the delivery speed. When used in conjunction with a barcode scanner, it can achieve the integration of packaging and delivery in one step, simplifying the operation steps and reducing the possibility of errors.
Here is the helping tutorial you could follow to check how to use one-click fulfillment.
In terms of order document management, 4Seller allows sellers to customize the printing templates for picking lists, packing lists, and shipping labels. Sellers can design personalized document templates according to their own business needs and brand styles, making the order processing process more standardized and professional.
Here is the helping tutorial you could follow to check how to adjust the print template.
In addition, 4Seller supports centralized management of return and refund orders. Sellers can clearly view the detailed information of all return and refund orders on one platform, including the reasons for return and the progress of refund, which is convenient for timely processing and improves customer satisfaction.
Here is the helping tutorial you could follow to check how to manage return and refund orders.
At the same time, 4Seller also supports setting logistics rules, which can automatically match the corresponding logistics channels according to the order types. In this way, sellers do not need to manually select the logistics method for each order. The system will intelligently match the most suitable logistics channel according to the preset rules, ensuring that orders can be delivered to customers at the fastest speed and with the best cost.
Here is the helping tutorial you could follow to check how to set logistics rules.
By mastering the above core strategies for achieving massive sales in TikTok live streaming and leveraging the powerful functions of 4Seller in order processing, sellers can better seize business opportunities in the promising TikTok live streaming market, achieve continuous sales growth, and stand out in the fierce competition!
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Final Words
Success on TikTok Live requires strategic prep, engaging execution, and seamless logistics. By combining viral content, optimized live setups, and 4Seller’s automation, sellers can turn TikTok’s traffic into explosive sales growth.
Ready to go live? Start optimizing today—and let 4Seller handle the rest! Irene - 22 Apr,2025
Irene - 29 Apr,2025
Irene - 28 Apr,2025
Irene - 25 Apr,2025
Amelia - 25 Apr,2025
Irene - 22 Apr,2025
